How to register a piece of jewelry on the official website SOKOLOV.ru

The Sokolov Jewelry company specializes in the creation and sale of jewelry and watches. In the process of manufacturing branded products, specialized equipment from Italy, Switzerland, Germany and the USA is used. The combination of manual labor of highly qualified craftsmen and modern technologies allows us to create unique masterpieces of jewelry.

Clients of the Sokolov company can register and log into their personal account to make purchases more conveniently and quickly.

Registration of a personal account

To be able to use the capabilities of the Sokolov Jewerly website, the company’s client needs to go through a simple registration procedure by performing several sequential steps:

1. Go to the official company portal in the registration window at https://sokolov.ru/auth/registration.
2. Fill out the form provided.
3. Create and enter a password.
4. Agree to the user agreement.
5. Click “Register”.

For company partners, the registration procedure is not fundamentally different. To get an account you need to:

1. Open the company's main page at https://sokolov.ru.
2. On the right side of the screen, click “Login”.
3. Select the “Partner Login” section.
4. Click “Register”.
5. Fill out the form that opens
6. Agree to the processing of personal data and accept the user agreement.
7. Click submit application.

Attention! To complete the registration, the future partner of the company must send documents confirming the registration of the legal entity, as well as a certificate of registration with the Assay Office.

Recovering your personal account password

The main reason why users cannot log into their personal account is the loss of their Login and Password. The Sokolov company has provided the possibility of account recovery in such cases.

To resume access to your personal account, you need to do the following:

• Personal account of the central service center

1. Open the official website of the company at https://sokolov.ru.
2. Click “Login”.
3. Select the authorization method – via Email.
4. Click the “Don’t remember your password?” button.
5. Specify the Email registered in the system.
6. Click send.

You will receive a link via email that you need to follow to restore access to your personal account.

If an email was not used during registration, the account can be restored via a mobile phone number. After entering the number, the system will automatically send the client a confirmation code

Personal account functionality

Using a personal account, each client can save a lot of time when making purchases in the Sokolov Jewelry online store, as well as:

• participate in promotions and take advantage of special offers;
• view and buy products offered at significant discounts in the “Sale” section;
• receive up-to-date information on new products and store arrivals;
• familiarize yourself with the regulatory documentation, as well as the rules of cooperation.

The company offers to order jewelry through your personal account with delivery of goods to your home, any of the chain stores or a pick-up point.

After selecting products from the catalog offered on the website, the client can order:

1. Express delivery.
2. Courier delivery to your home or office.
3. Self-pick up from the selected pick-up point or company store.
4. Receive goods at partner stores.

Attention! The official website has an interactive map where all active delivery points are marked.

"The land where beauty lives"

Dates: from 1.05. 2021 to 09/30/2018.

This promotion is carried out in partner stores and on the official SOKOLOV website. Anyone, subject to all necessary conditions, can participate in the promotion simultaneously both on the website and in partner stores. Only persons over 18 years of age can participate in the promotion.

Promotion in partner stores

The terms of participation

• Buy SOKOLOV jewelry and receive a booklet and stickers at the checkout. The principle of issuing stickers: 1 sticker for 1000 rubles (2 stickers for 2000, 3 for 3000). You can receive no more than 3 booklets per purchase.
• Transfer the stickers to the booklet, accumulate the required amount and present it to the cashier at the partner store where the purchase was made.

Prize fund

The number of stickers collected affects the gift category:

• 10 stickers – SOKOLOV cosmetic bag (15,000 pieces);
• 20 stickers – bracelet made of natural stones (10,000 pieces);
• 30 stickers – SOKOLOV jewelry box (6,000 pieces) or umbrella (6,000 pieces).

Promotion “The Country Where Beauty Lives” on the official SOKOLOV website

The terms of participation

• Buy watches and jewelry from the SOKOLOV brand and find the barcode number on the tag (a combination of numbers of 12 or 13 characters);
• Register the barcode on the official website;
• Do not throw away the tag that contains the barcode and purchase receipt until the end of the promotion.

One participant of the promotion can register up to 10 codes.

Prize fund

Each participant in the “Country Where Beauty Lives” campaign on the SOKOLOV website receives a guaranteed prize - a promotional code that allows you to get a discount in stores such as M.Video, Ile de Beaute, Wildberries, French Kiss and when booking a tour online at Level Travel.

In addition, there is an opportunity to compete for other prizes. After registering a barcode on the website, the participant is given a chance to open a certain number of stickers, which depends on the category of the SOKOLOV jewelry:

• 1 cell can be opened by a participant of the promotion who purchased a silver product;
• 3 cells are available to the participant who purchased gold products without inserts, with cubic zirconia, semi-precious stones or silver watches;
• 5 cells can be checked by a participant who bought a gold item with diamonds or a gold watch.

After opening the designated number of stickers, the participant has a chance to become the owner of additional prizes:

• Discount of 1,000 rubles when purchasing over 5,000 rubles in the M.Video online store (35,000 promotional codes);
• 25% discount when purchasing over 500 rubles in the online store or in the Ile de Beaute mobile application (35,000 promotional codes);
• Discount of 400 rubles when purchasing over 2,000 rubles in the Wildberries online store (40,000 promotional codes). The discount can be obtained on all products, except for the following brands: Lego, Oodji, New Balance Incity, TVOE, as well as electronic products, nutrition for athletes, children's products and auto products;
• Discount of 500 rubles when purchasing from 2,000 rubles in the French Kiss chain of stores (25,000 promotional codes);
• Discount of 1,000 rubles when booking tours online on Level Travel from 40,000 rubles (30,000 units).

The main prize is the selection and purchase of a trendy jewelry wardrobe with stylist Galya Maslennikova in the amount of 100,000. 4 certificates are being drawn.

Current Sokolov promotions

The Sokolov jewelry store chain offers its customers the opportunity to participate in various promotions. Promotions and competitions allow you to receive valuable prizes from the store and save on subsequent purchases.

There are currently two promotions:

1. “Every vote is worth its weight in gold.”

2. "Magically beautiful."

Only registered users can participate in these promotions. You must have an account as a member of the Sokolov Buyers Club.

Mobile app

People who prefer to save personal time and also use remote services will appreciate a mobile application that has the same functionality as the company’s official portal.

You can download the application using the following links:

1. AppStore – for owners of Apple products.
2. GooglePlay – for users of Android smartphones.

Downloading and installing the application is absolutely free.

If you have any questions about products or service, it is recommended to contact the hotline number 8-800-100-07-50.

• Www.doshirak.com registration of promo code 2021 – “Update with Doshirak” promotion

At the beginning of this year, new promotional offers were launched, which are valid not only in virtual stores, but also in partner companies of the SOKOLOV brand. All current offers are presented in the “Promotions” section on the main page of the website. To become a participant in the promotion, you first need to purchase jewelry from this brand, and then register the barcode and article number of this jewelry.

Aggressive hunter

18-year-old Artem Sokolov joined the company in 2011 as a marketing specialist. Before him, such a position did not exist in the company. “I took up marketing, the Diamant brand, then I had to work on the product - expand the range, create a unique design, this is what I focused on first. After all, “Diamond” then copied more Asian and European models, but this could not last forever. Therefore, it was decided to build a design bureau,” says the heir to the jewelry business. At first, Elena Sokolova and several artists were responsible for the design, but when the company decided to make unique things, the staff of designers was expanded. Today, the SOKOLOV design bureau employs 40 people, they draw about 600 models a month.

Sokolov began to build business processes. “We didn’t have HR,” he recalls. - Finance, accounting - everything was somehow unstructured. My father had everything manually controlled. For three years I rebuilt the units that the company lacked.”

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“Sokolov Jr. has a Western management style. His company behaves aggressively in the market, he is quite assertive and does not skimp on personnel. The market knows this. If he likes the work of an employee at a competitor, he can easily scam him,” says a representative of a jewelry manufacturer.

The founder and creative director of the jewelry brand Avgvst Jewerly, Natalya Bryantseva, recently wrote about a similar incident on the social network Facebook. After meeting with Artem Sokolov, the businesswoman accused him of violating business ethics: “He said that we have a very consistent, cool brand, interesting, fresh jewelry design and cool visuals on Instagram. I asked who was responsible for all this on the team. […] Three hours after the meeting, several of my guys immediately received job offers from the HR manager of the glorious company Sokolov! Some immediately become an art director, and some become a designer.”

Sokolov, commenting on Bryantseva’s post, referred to “a slight lack of communication within the team.” Bryantseva did not answer Forbes’ calls.

Features of registration and participation in the promotion

Adults and capable citizens of the Russian Federation who permanently reside in Russia and are registered in the mySOKOLOV Buyers Club are allowed to participate in the promotion. To register in the club, you need:

• Go to the website by entering https://my.sokolov.ru in the address bar;
• Click on the “Login” button (in the upper right corner);
• Fill in the fields. When entering a telephone number, you should use the international format;
• Click on the “Register” button.

Registration via social networks is also possible. After successful registration on the site, the consumer becomes a member of the club and can register the jewelry. To do this, just indicate the barcode, which can be found on the tag of the purchased product.

It should be remembered that only silver and gold jewelry with diamonds and cubic zirconia can be registered. The winner of the main prize will be the most active buyer taking part in the promotion.

Barcode registration

Many club members are probably interested in the question: “How to register a piece of jewelry?” The registration procedure is performed in the buyer’s Personal Account. Therefore, after purchasing jewelry, you need to:

• Go to the brand’s promotional resource;
• Open the “My Box” section;
• Activate the “Register barcode” option;
• Enter the barcode in the box that appears. The participant must also enter information about how he learned about this event;
• Click on the “Register barcode” button.

After all these manipulations, a page will open on which data on the barcode registration performed earlier will be presented.

Home production

The village of Krasnoe-on-Volge, 30 kilometers from Kostroma, has been known for the production of silver jewelry since the 16th–17th centuries. Today, the Kostroma region is the Russian center of jewelry: more than 60% of jewelry is produced there.

After the revolution, small private productions were united into Krasnoselsky Jewelry.

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Artem Sokolov’s grandparents also worked at the Krasnoselsky plant, which was the largest city-forming jewelry enterprise in the USSR until the 90s. “After perestroika, the plant, of course, was privatized and destroyed, but our family did not change their profession,” he says.

Artem's father, Alexey Sokolov, was born in 1966, graduated from a construction institute, and learned jewelry making skills from his parents. Mother, Elena Sokolova, is a graduate of Kostroma University, an economist. “In 1993, my mother graduated from the Faculty of Economics. My father often said that he and his mother had a romantic dream of opening their own production,” says Artem.

In the early 90s, Alexey Sokolov founded his own company and became closely involved in the manufacture of jewelry. At first it was the business of close relatives and childhood friends. “At first, my father did everything himself - right at home, then they invited several friends, then they rented a small room, then a larger one - and several dozen jewelers were already working there, but there was no planning, no strategy. They grew spontaneously and chaotically. All decisions were made intuitively,” says Artem Sokolov.

Over time, the father focused on the development of production, and the mother took up sales, accounting and assortment development. “Mom has an excellent sense of taste and style. She often flew to European and Asian exhibitions, looked at what trends and trends there were, what was fashionable, and then drew models with the artists. My father controlled the production,” he continues.

In the early 2000s, the rented space became crowded, and Alexey Sokolov decided to build his own from scratch,” says Sokolov Jr. In total, about 30 million rubles of own and credit funds were invested in the first plant, which was called “Diamant”.

Material on the topic

The factory produced light stamped jewelry: chains, earrings, rings. The products were sold to wholesalers.

“The market in the early 2000s was quite difficult. Of course, there is official data from the Assay Office about 25 tons of gold jewelry that was hallmarked (in 2000 - Forbes

). But we must take into account that the Russian jewelry market was just forming at that time, it was completely opaque, and more than half of the market was occupied by imported products, imported under a gray scheme, illegally,” recalls Eduard Utkin, general director of the Guild of Russian Jewelers. Imports from Turkey, legal or not, were carried out, for example, by the founder of the jewelry store, Igor Mavlyanov, who, together with partner Robert Martirosyan, later created a retail network of almost 400 stores and bought the Kostroma jewelry factory.

Information about the winners

As a rule, the promotion is limited to a certain time frame and until the event expires, barcode registration is available for users. After the results are summed up and the winners are determined, their names will be published on the brand’s website in the “Winners” section. In addition, a corresponding message will be sent to each winning participant by email. The deadline for announcing the winners is one day after the end of the prize draw.

To receive a prize, the winner must present a photo of the jewelry tag with a clearly visible registered barcode, as well as a photo of the receipt received when purchasing this jewelry.

How can I find out about my winnings?

After the results of the promotion are summed up, the list of winners will be reflected on the promotion page in the “Winners” section. In addition, each winner will be sent a special message by email.

Sokolov is a well-known manufacturer of stylish jewelry that attracts the attention of many girls and women. In addition to interesting and fashionable designs, the company has also earned its popularity with its constant promotions and loyalty program.

The Sokolov store has created a special club for its regular customers. Membership in it gives you the opportunity to take part in all ongoing events. For now, you can try to win a valuable prize by registering barcodes.

Advantages of the store and personal account

• 20,000 products in the online store catalog;
• Delivery and pick-up points throughout Russia;
• Free delivery in Moscow and St. Petersburg;
• Loyalty program;
• Draws among buyers;
• High quality products;
• Warranty for all products.

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https://sokolov.ru
Official website:
https://sokolov.ru
Hotline phone:
8-800-100-07-50
Email address:
[email protected]

Social media

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SOKOLOV is an international jewelry company with a wide network of representative offices around the world. The mission to evoke vivid emotions in men and women is successfully carried out in Russia through corporate offices in the regions of the country. The absence of territorial and geographical restrictions and complete freedom of action is the task assigned to the official website. The online service allows you to become part of the world of beauty and sophistication, keep abreast of all the new products in the jewelry industry, and your personal account allows you to take advantage of every chance to make profitable purchases with mega-savings.

Switzerland, crisis and bankruptcy

In 2014, the company registered the SOKOLOV brand. An office in Bern has been operating for several years. But in Russia everything was not so rosy.

Since the fall of 2014, a protracted crisis began in the Russian jewelry industry, points out Eduard Utkin from the Guild of Russian Jewelers—sales and the average bill in the stores of all jewelry companies collapsed. According to the Assay Office, 110 tons of jewelry were produced in 2014, and 59 tons in 2015. Retail sales of products also fell.

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It was during that period that the Federal Tax Service (FTS) actively worked to identify gray tax payment schemes, says arbitration manager Igor Illarionov. The most high-profile cases were those of the country's largest jewelry houses - TPK Yashma and Adamas, which took the path of bankruptcy.

In 2021, the Federal Tax Service accrued almost 10 billion rubles in VAT to Yashma, taking into account penalties and fines for 2011–2012. A criminal case was initiated under Article 199 of the Criminal Code of the Russian Federation (tax evasion). Searches were carried out at the company's central office. “The bankruptcy of Yashma is still going on. The chain, which consisted of more than 300 stores, ceased to exist,” says Illarionov.

The story also made a lot of noise. After inspections by the Federal Tax Service, it was found that from 2012 to 2014, the jewelry holding company conducted fictitious document flow with shell companies. These companies entered into agreements for the loan of gold bullion with the bank, thanks to which they did not pay VAT, and at the same time - agreements for the purchase and sale of bullion: this is how the obligations were extinguished. This is an old scheme from the 90s, says Illarionov. The damage caused to the state amounted to almost 6 billion rubles. In 2021, one of ) was declared bankrupt with a total amount of creditors' claims of 28.4 billion rubles. In February 2020, the Basmanny Court of Moscow arrested the former executive director of a jewelry company, Maxim Weinberg, in absentia for VAT fraud. “The largest creditor was Sberbank, the debt to it amounted to almost 2.5 billion rubles. The jewelry house miraculously survived; they managed to agree with creditors not to kill the company, but to restructure it and its debts,” says a former employee. In total, bankruptcy procedures were initiated in approximately 30 companies, says Igor Illarionov.

Artem Sokolov (Photo DR)

“Diamant” of the Sokolov family could have encountered similar problems, which also did not escape inspections. In the same 2014, Sokolov Sr. and his wife, leaving the business to their 20-year-old son, decided to move to Switzerland.

“My parents left because they were simply tired of 20 years of operating systems; they worked all their lives from morning to night. And they once had a vacation in Switzerland, they liked it: first they decided to open an office there, and then gradually began to live there more and more,” explains the son. — In 2014, I myself suggested to them: let me rule here, in Russia. Created and defended the development strategy for a new brand. At first, my father controlled the situation and was my mentor, but gradually retired.”

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“I realized then that if you don’t let Artem do what he wants, then it will be too late. He will simply lose motivation and interest in business. And then what? Artem has always been very independent, with character and great ambitions, he needed to be given the opportunity to go his own way and make his mistakes,” Alexey Sokolov told Forbes through the SOKOLOV press service.

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But there are other points of view. According to two Forbes sources in the jewelry market, the departure of the Sokolovs could be associated with possible difficulties at home. Another interlocutor claims that Sokolov Sr. left due to health problems. Artem Sokolov did not comment on this information.

In 2021, the company fell under bankruptcy proceedings. The tax authorities assessed her additional VAT in the amount of more than 300 million rubles. According to the file of arbitration cases, two of the Sokolovs' companies - Diamant-S LLC and Krasnoselsky Jewelry LLC (the founder of both is Elena Sokolova) - in 2021 tried in court to challenge this decision of the Federal Tax Service for the Kostroma Region.

Artem Sokolov confirmed the amount of claims and clarified that in 2017 the company carried out tax audits, but we were talking about already closed periods - from 2012 to 2014. Diamant received claims for reimbursement of unpaid VAT along the chain from the key jewelry counterparty at that time (SPB YuZ YUSS LLC). At that time it was the largest supplier of SOKOLOV.

“We used the legal bankruptcy procedure to make the claims settlement process transparent, predictable, and manageable. Thanks to this, production did not stop. Diamant continued to fulfill its obligations to the budget and partners, and all claims were dropped. The production of products under the SOKOLOV brand is concentrated today at Yuvelit LLC,” says Artem Sokolov.

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“This is a fairly common category of tax disputes, when claims from the tax authorities are made both against the taxpayer’s counterparties (for the fact that such counterparties did not actually conduct any activities, and the documents they submitted were fictitious), and, of course, against the taxpayer himself - for that he not only knew about the fictitiousness of the documents received, but also could control their preparation. Often such tax disputes continue with criminal prosecution, because an attempt to illegally obtain money from the budget is fraud,” explains Denis Zaitsev, lawyer, partner of the People of Business Bar Association.

Zaitsev suggests that the positive outcome for the companies was determined by two conditions. Firstly, taxpayers partially accepted the claims of the tax authorities, thus reducing the risks of criminal prosecution. Secondly, in the remaining part of the appealed additional charges, they presented irrefutable evidence that the budget did receive money in the form of VAT.

“The court sided with the taxpayer, applying not only the rule that deductions (refunds) of VAT are possible only from a generated source, but also the rule that it is inadmissible to create formal conditions for collecting taxes in excess of what is required by law,” says Zaitsev, who, at the request of Forbes, sorted out the court documents.

“It wasn’t easy for the Sokolovs. But Alexey left Artem with a strong management team, security service, and lawyers. So they managed,” explains Sokolov’s acquaintance.

Sokolov Photos

According to four Forbes interlocutors in the Russian jewelry market, Alexey Sokolov still continues to manage the company from abroad. “He makes important, strategic decisions,” says one. “For Artyom, his father is an authority; he consults him on everything,” confirms the second.

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“We must give him credit, he [Artem Sokolov] is involved in the interests of the industry. Still, the largest company on the market, and he defends our interests, initiates negotiations with the authorities, etc.,” adds the third interlocutor. “After Artem joined the company, it became completely different. What we have now is thanks to him, and dad created the foundation,” says a fourth industry source. There are still no transparent statistics on the jewelry market. According to the Assay Office, in the second quarter of 2021, Yuvelit LLC was in first place in the ranking of companies that submitted gold items for hallmarking.

Sokolov admits that he interacts a lot with the Federal Tax Service, the Ministry of Finance and the Ministry of Industry and Trade. “Recently, this has mainly concerned the introduction of jewelry labeling (started on September 1, 2021. - Forbes

), all tests were carried out in our production.
Prior to this, they were working on permission for online sales of jewelry (came into effect in December 2021. - Forbes
) and the abolition of mandatory silver hallmarking (cancelled in the summer of 2020. -
Forbes
). We would like the jewelry market to become as civilized and transparent as possible,” he says.

Features of the SOKOLOV personal account

Registration on the Sokolov.ru website is not an ordinary formality. Authorization allows you to find a personal account that immerses connoisseurs of beauty in an atmosphere of comfort. By entering your login and password in a simplified form, advanced features become available:

• Your own wish list, reminding you of all the products you like and helping you make comparisons and make the right choice.
• Tracking the entire process from purchasing products to their delivery and payment.
• Notification of new arrivals, which significantly saves time and effort in searching for an exclusive;
• Information about upcoming and ongoing sales that save your wallet.

Those with an account can reserve their favorite online catalog items, which will be delivered to the company store closest to their place of residence.

Feel superior with souvenirs, gifts and prizes from Sokolov.ru

The best gift is jewelry, expensive watches or luxury accessories. Registered customers have a unique chance to add an elegant product to their collection - take part in the promotion and receive a prize from SOKOLOV. The store service offers you to actively spend time on the SOKOLOV interactive platform, where all promotions are accumulated, participation in which is guaranteed to bring surprises. An easy and fun way to win a gift is to conduct a survey, in which all registered users can take part. Log in to your SOKOLOV personal account

"Magically beautiful"

Participation in the “Magically Beautiful” promotion offers the opportunity to get a chance to go on a fabulous journey. Also, participants in this competition can count on guaranteed gifts from the Sokolov store.

Only registered users on the site can take part in the promotion. This promotion is presented in the form of a game.

If you have at least one barcode, you can start the game. On the game page, after logging in, you will be able to open one of three doors. Behind one of these doors is a journey, and there are other prizes.

The number of keys you will have to open the doors depends on what products you purchased and in what quantity. When purchasing silver items, you receive one key per piece of jewelry. If you purchase gold jewelry with semi-precious inserts or a silver watch, you will receive three keys at once. When purchasing a gold watch or gold jewelry with diamonds, you will receive five keys for one barcode. All keys can be used to open doors and receive guaranteed prizes.

SOKOLOV company contacts

Hotline phone number:

8-800-100-07-50
Email address:
[email protected]
Legal address SOKOLOV:
129343, Moscow, Serebryakova proezd, 4, building 1
VKontakte group:
vk.com/sokolov.russia
FaceBook:
facebook .com/sokolov.russia
Odnoklassniki.ru/sokolov.russia

Instagram:
instagram.com/sokolov.russia YouTube
:
youtube.com/user/sokolovrussi
Official website:
sokolov.ru
Registration:
click on the “Login” icon in the upper right corner of the page of the official website of Sokolov Ru and select “Registration”
Personal account:
click on the “Login” icon in the upper right corner of the page of the official website of Sokolov Ru

The website PersonalCabinets.ru is a secure entrance to the personal account of the official website Sokolov.ru