2020-07-02 2051
Position: Head of Financial Department at KSL
Studied courses: CIMA P1 and CIMA P2
CIMA P2 online training Intensive
Artem Sokolov is an unusual graduate of the academy. Artem completed 2 CIMA P1 and P2 courses within a year and passed both exams with 117 points the first time. While he was studying, Artem helped the academy improve his course notes and received Intensive training as a gift. According to the graduate himself, it was the Intensive and strong immersion in the materials that helped him pass the exams. And training has become an undeniable advantage when finding a job. In an interview, Artem Sokolov shared his success story and gave some advice to students.
— Artem, tell us about yourself, what you do and how you came to the profession
— I work as the head of the financial department at KSL. The company produces brackets for TVs. He joined the company a little over a year ago as a financial manager, already a student at the Aktiv Financial Academy. While I’m working here, I completed all the CIMA training. Before studying, he worked as a financial director at an IT company.
How did you get into the profession? I have 2 educations: the first is engineering, technical, the second is management. After the first graduation, work in my specialty did not work out, I ended up in a completely different field: accounting, economics, analytics. So it remained in the field of finance and accounting.
History of creation
This most famous brand today appeared in May 2014, but its history began in 1993. It was then, 22 years ago, that the married couple Elena and Alexey Sokolov opened the Diamant family workshop. And since 2014, jewelry began to be produced in Russia under the SOKOLOV
. For the first time these jewelry were presented to the general public in St. Petersburg at the JUNWEX exhibition.
But in Europe, jewelry of this brand became known much earlier. In 2012, SOKOLOV opened its first stores in Switzerland in the city of Bern, and then in 2013 - also in Lucerne and Friborg.
Jewelry from this brand is the result of joint work of Russian and European manufacturers. Today, SOKOLOV brand jewelry is sold in more than 16 countries of the CIS, Europe, Asia, North America, Australia and Oceania.
— Why did you choose CIMA? Is this your first international certification?
— The training was entirely my initiative. I chose the course myself during a period when there was no work. I wanted to get a qualification and a sought-after certificate. After talking with an academy consultant, I settled on the CIMA certificate. At that time I thought that this was as close as possible to what I do.
I considered 4 international certificates that are in demand on the market. It was the CIMA certificate that seemed most interesting to me. I typed “CIMA” into the search and found your academy. Then I talked with the manager and decided on the course.
Distinctive features of jewelry
All jewelry from this company is of high quality and undergoes strict control. For the manufacture of products, only Russian banking metal is used, and stones are purchased from world-famous manufacturers. Among other things, each piece of jewelry has two imprints, the first of which indicates the manufacturer's code, and the second - the compliance of the sample with the declared content of precious metal (gold or silver) in the jewelry alloy.
SOKOLOV jewelry has become widely known and won the hearts of jewelry buyers around the world due to the reliability of fastenings, convenience and resistance to various deformations. This is achieved through the use of advanced European technologies: laser engraving and cutting, cold stamping, rhodium plating
and many others.
The design of each new collection is developed by artists and jewelers according to data from analytical services, which not only carefully monitor the slightest changes in fashion trends, but also predict them. And as a result of the coordinated work of specialists, new jewelry appears on the market.
The jewelry production plant is located near Kostroma. In 2005, it was among the TOP 10 largest factories in the world. And today, according to experts from the State Assay Office, it is the leading Russian manufacturer in terms of the volume of gold jewelry produced. The number of jewelry pieces that leave the factory per day is almost 20,000, which is almost 5,000,000 pieces of jewelry per year. The range of jewelry includes more than 30,000 items.
— Did you study remotely for the first time and how do you like this format of learning?
— Previously, I studied some materials on the Internet, but to study in this format, everything is already serious: training, final papers and the final exam - no. For the first time I took exams in an international organization. I like studying remotely, although it was a bit difficult. It's true, sincerely - it was hard for me.
After the first exam, my child was born. Work, a small child - it was extremely difficult to combine all this with study. But if we put these points aside, then the remote format has its advantages.
I studied when it was convenient for me and when I had time. Materials are always available. At any moment I walked into the office and found what I needed. I liked the placement of the tutor. That the teacher is involved, ready to participate, help, explain. I am grateful to my tutor Natalya Trofimova for what she invested in me.
Omarkah.ru - all about brands
SOKOLOV (Sokolov) is a Russian jewelry brand.
History of the SOKOLOV brand
The founders of this brand, Alexey and Elena Sokolov, have come a long way from opening their first workshop to leading the No. 1 jewelry manufacturer in Russia. It all started in 1993: then Alexey, having inherited a love for jewelry art from his parents, because at one time the elder Sokolovs worked tirelessly at a powerful jewelry enterprise, attracted Elena with his dream and together they opened their workshop “Diamant” in the village of Krasnoe- on the Volga. Interesting design, high quality and a democratic approach to product prices quickly raised the new brand higher and higher, the workshop grew to the size of a full-fledged factory and the Sokolovs thought about conquering another level: in 2011 they decided to introduce their new brand of the same name SOKOLOV in Switzerland. Soon after this, the entrepreneurs decided to refresh the image of the Diamant brand and in 2012 carried out a complete rebranding, so that now jewelry from the Diamant, Diamant and SOKOLOV .
By the way, the place of production of the brand’s products remains unchanged and the plant in Krasny-on-Volga continues its work even more intensively, because its production per day is more than 24,000 products, on which over 1,800 craftsmen work. When working on new jewelry, much attention is paid to the use of advanced technologies: the brand’s management specifically sends its leading specialists for internships in foreign countries in order to keep up with the times. However, one should not think that this is being done to the detriment of Russian traditions: the skill of domestic jewelers, together with the folk motifs that have recently prevailed, distinguish SOKOLOV jewelry from competitors and guarantee them close attention from both Russian and foreign buyers.
The SOKOLOV brand is proud to have its own network of branded stores in Switzerland; in addition, the brand cooperates with many other companies, which has resulted in its jewelry being now represented in more than 6,000 multi-brand boutiques around the world.
Brand video channel: https://www.youtube.com/user/sokolovrussia
Where to buy SOKOLOV brand products in Russia, store addresses
Moscow, “Alsu”, st. Nikolskaya, 4/5, tel.: (985) 178-80-78 Moscow, Bronnitsky Jeweler, Atrium shopping center, st. Zemlyanoy Val, 33, tel. Moscow, Serebro.Ag, shopping center "Malaya Rodina", st. Radishchevskaya, 5, tel.: (495) 508-40-00 Moscow, Matler, shopping center "Old Street", st. Arbat, 10, tel.: (968) 521-41-89 Moscow, SUNLIGHT, shopping center "Neglinnaya Plaza", Trubnaya Square, 2 Moscow, "Gold Center", st. Dolgorukovskaya, 39/6, tel.: (495) 626-21-15 Moscow, SUNLIGHT, Metromarket shopping center, st. Shabolovka, 10 St. Petersburg, “Lazurit”, st. Kuibysheva, 36, tel.: (812) 233-63-80 St. Petersburg, “14 karat”, TRC “Baltiysky”, Bolshoy Prospekt, 68, tel. St. Petersburg, “Russian Gems”, Leninsky Prospekt, 118, tel. A complete list of stores where jewelry from this brand is available is available on the official website.
Official website: https://sokolov.ru
— Artem, advise students how to prepare for CIMA in order to pass the exams the first time.
— The main secret of success is consistency. You need to constantly practice, every day, a little bit, in small steps. Don't stand, move. As soon as you stop, you immediately fall behind schedule and fall behind. There is a lot of material. On CIMA P1 it is larger in volume, but in my opinion it is easier to understand. On CIMA P2 it seems to be smaller in volume, but there you need to think, reason, and assume. To pass exams you need to study a lot. Intensive - yes, it helps. If possible, I definitely recommend going to it. And yes, don’t be shy, contact your tutor if you have questions. And of course, immerse yourself in the material.
Do you also want to take CIMA on the 1st try? Sign up for the “CIMA.Guarantee” course to learn management accounting and company budgeting to a pro level, and also thoroughly prepare for the CIMA exams in Russian. After registration - 1st lesson is free.
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TikTok – sokolov_artyom, 5,100,000 subscribers.
How did you decide to become a TikToker?
Advertising on Afisha.uz
I saw an advertisement in “Dancing on TNT”, there was TikTok everywhere. Came in to check it out and look for ideas for my Instagram videos. Then I decided to publish several videos on TikTok. The result was surprising. So I began to actively run the page and shoot various videos.
Do you create the videos yourself or do you have a team?
I have an editor on my team. My sister and girlfriend often help me, my mother is also always ready to help...
What prompted you to create such unusual videos for TikTok?
I saw a couple different animated videos that someone posted on TikTok. They were getting millions of views, I thought: “If this is filmed by a living person and edited in the same way, it will work for me too.”
I tried it once - more than a million views, the second time - also more than a million views, this happened the third, and the fourth, and the fifth time. Some videos in this style have received tens of millions of views. At some point, I realized that since they were getting the most views for me, I needed to completely switch to this format. Focus on them to grow faster.
How long does it take to create content?
12 minutes to come up with an idea, 12 minutes to shoot a video, 5 minutes to send to an editor and explain to him how to edit. Another 10 minutes to publish and select the appropriate sound.
Result: about 40 minutes.
What is TikTok for you: work or entertainment?
TikTok for me is a means to achieve my goals.
Explain in three words why TikTok is cool, and how long will it be with us?
TikTok is for everyone. It will outlive television.
How to get into the river? When you’re filming, do you know what will work and what won’t?
I’m not always sure that it will come in... but in some videos, I can say for sure that there will be at least a million views.
What did you use to shoot your first videos? And now?
I started shooting iPhone 7+. I currently have an iPhone 11 Pro Max.
How do you feel about winning the “Fastest Growing Account” category?
When I came to the event, I immediately thought that I would be awarded, and I urgently needed to come up with a speech that I would give on stage. My expectations were to receive something like “The most popular account in Uzbekistan.”
But they gave me the wrong nomination - the fastest-growing TikTok account in 2020 was not mine, but blogger Nadir Sailov’s. I felt a little bad that he wasn’t given this nomination. There were thoughts of giving him the prize if suddenly he was not given any nomination. In the end, he got his, which I was happy about.
When did you notice an increase in subscribers and your popularity?
Never. I'm growing very slowly by TikTok standards. When I grow by one million subscribers every week, only then will I gain a significant level among all tiktokers around the world and my name will be heard by everyone.
How do you feel about hate?
I absolutely never react to hate or anyone’s approval.
What are your future plans for TikTok?
Become the number one TikTok influencer worldwide with at least 300 million followers this year.
What advice would you give to aspiring TikTokers?
Shoot 30 videos a day.
