Mandatory labeling of jewelry, goods, products in Russia in 2021-2022 GIIS DMDK: latest news, requirements for the tag by law, features for precious metals

The introduction of unified federal accounting systems, providing for mandatory registration of all products entering circulation, is becoming a common practice, which, however, is not without technical difficulties that inevitably arise within each individual industry. The trend has not bypassed the sphere of processing and trading of precious metals - in accordance with the decision taken by the Ministry of Finance and the Federal Assay Office, mandatory marking of jewelry using the GIIS DMDK has been introduced in Russia since 2021. The program is now operating in test mode - initially the deadline for organizations to join the project was set at the end of June, but due to the significant number of participants (over 5 thousand manufacturers and 15 thousand trading enterprises) and the need to fine-tune the registration processes, the deadline was postponed to March 1, 2022 d. Thus, the business has enough time to purchase the required equipment and register personal accounts that allow it to fulfill the new conditions.

What is mandatory labeling of jewelry?

The introduction of unified accounting using QR codes, which are planned to be applied to gold, palladium and platinum products using a laser, is designed to protect buyers from falsification and fraud. The regulator strives to suppress the shadow market and unscrupulous entrepreneurship - both in the field of sales of synthetic counterfeits and smuggling, and in terms of inflating the cost of sold jewelry.

Experts emphasize that it is currently impossible to imitate physical markings, the application of which is within the competence of the Federal Assay Office, which means that the end consumer is guaranteed to receive a high-quality product that meets the declared parameters.

Pricing

I don’t have any single formula for setting prices. Rather, I try to estimate how much I would buy such jewelry for myself. I would like to get away from this pattern and plan more. Sometimes a piece of jewelry is very expensive to produce, but I want people to be able to buy it, to have it available, so I put in a very small margin. And some jewelry is so difficult to make, and I understand that we cannot make them in large quantities, and they must be rare, and then we raise the price a little in order to regulate the demand for them.

Why do you need an accounting system?

The 2021 Government Decree defining the terms, rules and procedures for marking jewelry and precious metals goods in Russia is a logical result, reflecting the government's desire to increase control over the most significant trading industries. Similar measures have already been implemented in many areas of business, including the sale of medicines, alcoholic beverages, shoes and furs, etc. The use of identification codes allows full access to information about each stage of the transition cycle from manufacturer to retailer, which not only increases the security of transactions, but also simplifies the work of regulatory authorities.

Start

Since childhood, I dreamed of making jewelry - it was my girlish dream. But I graduated from economics and became a commercial director at the Cosmos advertising agency. At some point, I was too tired of office work and I wanted to make jewelry with my own hands. My future husband gave me a course in London for aspiring jewelers. I was so afraid of embarrassing myself that I quickly began to prepare. It seemed to me that you couldn’t just come to Saint Martins without knowing how to do anything - I needed basic skills. And I came to the workshop literally ten meters from my work and asked to teach me. I tried to persuade the masters for a long, long time, and in the end they agreed. Alas, I never got into Saint Martins - the British consulate changed the entry rules for students. But this gift from my husband still became fateful.

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About capital and investments

I have not yet had any capital investments in the business; I am a supporter of progressive development without infusion of investment from outside.

Of course, you can open a store, buy an office for a showroom, or rent it out, equip it with borrowed funds, but I believe that if a business requires third-party investment, then you are not managing it effectively.

All my investments are investments in my education. Now I am studying gemological examination - evaluation and diagnosis of colored stones.

Procedure

Industry entities required to register include executive federal bodies, the Central Bank of the Russian Federation, organizations and individual entrepreneurs involved in transactions with precious metals and stones, as well as credit institutions. The operator of the information system is the agency vested with the appropriate powers. The list of requirements for participants includes:

Obtaining an electronic signature for a manager.
Drawing up a certificate issued by the Federal Tax Service inspection confirming the absence of debts.
Preparation of technical equipment and software that allows you to automate accounting, production and trading processes - you can familiarize yourself with the current solutions offered here.
Conclusion of an agreement with Goznak.

It is worth noting that the introduction of a jewelry labeling system using a product code does not eliminate the need to indicate a sample confirming the percentage of metal in the composition.

Ural stones and myths

I try to work with Russian and Ural suppliers. But colored stones are almost no longer mined in the Urals. There is a deposit of rock crystal (quartz) in the Southern Urals. That's why I have a lot of products with it. I really like the stone itself; it’s nice to think that I’m working with local raw materials.

These are all myths that the Urals are rich in stones - there is nothing left, everything was mined in the last century. Although before, there was nothing here - tourmalines, topazes, and amethysts.

Of course, there are still amateur gemologists who like to hunt for stones, and they find them in small quantities, but there are not enough stones for a large production that is significant for the jewelry industry.

Now there are a huge number of Asian stones with automatic cutting on the market. We try not to use these stones; we cut them ourselves.

Which equipment to choose

Retail outlets that sell jewelry made from precious metals must have a barcode scanner and a cash register connected to the Internet for online operation. Each performed operation is automatically recorded in the unified accounting program simultaneously with the check issuance - the data is received through the fiscal operator.

When choosing a cash register, the priority criteria are sales volumes and the intensity of customer traffic. For small stores with a calm flow, a simple cash register or smart terminal is sufficient, while large companies are recommended to purchase and install complex POS systems that allow you to connect auxiliary peripheral devices. The purchase of a terminal also involves registration with the Federal Tax Service and execution of an agreement with the OFD.

Development

At some point, there were more and more orders, and I could no longer cope on my own. In addition, it is very difficult to make serial products on your own over a long period of time. And I started looking for people who would help me with production.

Now I have two production facilities - the workshop where I studied and the jewelry factory that fulfills my orders. Now ten masters work with me constantly.

I also have an assistant who performs operational tasks: she works on the website, organizes delivery, and communicates with store buyers.

How to Prepare for Change

Taking into account the latest news, the law on labeling of jewelry, goods and decorations, which defines the rules from 2021, currently leaves room for business to maneuver. The postponement will allow enterprises to efficiently organize the transition to the new system without technical difficulties and in compliance with all legislative norms.

To register in the accounting program, you must submit an application by filling out an online form on the operator’s website and signing it using an electronic signature. The review period is no more than three working days - if a positive decision is made, the operator enters the applicant into the GIIS DMDK register, providing access to his personal account and sending a corresponding notification.

A crisis

To be optimistic, in the category we chose, jewelry of this design is made only by imported brands, which have now become much more expensive. Perhaps my design or that of my colleagues will simply become more accessible in relation to Western brands. And buyers who previously chose Western brands will switch to local manufacturers.

If you look pessimistically, there will be fewer spontaneous purchases. On the other hand, we began to travel less and I want to somehow please ourselves, even while staying at home. So we'll see.

What exactly will need to be marked?

The jewelry tagging program involves applying codes to gold, platinum and palladium, as well as various products made from them, including minted coins. In the case of precious stones, it is planned to use codes on tags for marking.

Today, the need to include silver goods in the list remains in question - current legislative norms provide for testing by manufacturers on a voluntary basis. In addition, identification of composite jewelry weighing less than three grams will not be required.

Instagram

We have a classic business that grew on Instagram. There are many of those. This is a sign of the times. I think this boom will continue for some time, but the trend is already fading. Instagram is undergoing a major transformation. People are tired of the abundance of products, everyone is promoting something, and it’s already difficult to do it unobtrusively.

A few pictures from Instagram Natalia Bryantseva

How Jewelry Tracking Will Work

The accounting algorithm within the standard cycle of manufacturing, processing, delivery and sale of jewelry products determines the performance of a number of actions by each of the market participants.

Mining company

Organizations engaged in production, as well as customers of complex processing services:

form raw materials batches;
send a request for codes and mark each package;
labeled raw materials are shipped.

Depending on the project, shipment can be carried out to the address of a refinery, a processor within the framework of a tolling scheme, or to the final manufacturer - in this case there is a change of ownership.

Product manufacturing

Receiving a supply of raw materials, the manufacturing company creates semi-finished products suitable for further production of jewelry and sends them for testing, which is carried out by the Federal Assay Office. After returning the material, the production process is carried out. The final products are re-sent to the FPP - if there are no complaints, it is necessary to order marking codes and apply them to each of the labels.

It is important to take into account that as part of the registration of semi-finished products in the accounting system, an obligatory condition is the indication of information about the batch of raw materials used for their production. When determining a sample, a check is also carried out for the compliance of the declared and actual data, the results of which are recorded in the monitoring register and confirmed by accompanying documentation.

Jewelry processor and manufacturer

Receives cargo from the owner that has undergone the marking procedure, after which it processes it, creating a volume of products that meets the stated requirements. Finished products are subject to testing at the FPP, upon completion of which a separate code is ordered for each of them, indicated both on the tag and on the packaging for further transportation.

Refinery

The refining procedure is designed to clean the precious metal from existing impurities, which ultimately increases its value. This service does not provide for the transfer of ownership. Entities involved in the processing cycle perform coordinated operations with batches of unrefined raw materials, after which all or part of the shipment is made back to the owner. A mandatory condition is confirmation of the last fact of receipt of refined precious metal with the provision of relevant information to the GIIS DMDK.

Wholesalers and buyers

They register the change of ownership after receiving jewelry from the manufacturer or individual, and divide the received products for subsequent distribution.

Retail store

Accepts goods from counterparties, which can be wholesale and manufacturing organizations, as well as purchasing offices. Fixes in the accounting system a change in the entity that actually owns the products. When completing a sales transaction, scans the marking code printed on the tag. As a result, information is sent from the online cash register to the OFD, which, in turn, notifies GIIS DMDK about the completion of the cycle and the withdrawal of the product from general trade circulation.

Sale in pawn shops

In this case, we are talking about the sale of goods that were not purchased by the owners or were previously subject to a seizure procedure. As in other cases, a commercial organization is required to apply for labeling data. In this case, sales can be carried out both wholesale, in accordance with the rules established for wholesalers, and at retail - with the simultaneous exclusion of sold jewelry from circulation.

Carrying out an examination

If the seller has doubts that the defect is a factory defect and did not arise through the fault of the buyer, then it may be necessary to conduct an examination. In this case, the return of jewelry will be somewhat delayed. As a general rule, the examination is carried out by the seller at his own expense, and the buyer can be present to make sure that everything is done fairly.

If the examination proves that there is a manufacturing defect, the buyer, at his choice, can receive a similar, but high-quality decoration or money back.

Monitoring system

Labeling of gold (as well as other) jewelry in Russia by 2022 should ensure the functioning of a system in which each market participant records the transactions he performs in the accounting register. All consignments of goods are provided with accompanying inventories indicating identifiers, and entities involved in trade turnover have the opportunity to carry out a reconciliation report, in which scanning barcodes makes it possible to confirm the compliance of the declared data.

Tasks of GIIS DMDK

Since the development of the draft program, the range of goals pursued has not actually changed, but has become more specific:

Introduction of special accounting of all counterparties active in the precious metals industry.
Creating conditions for documentary tracking of the product distribution cycle - everything starts with raw material shipments and ends with the sale of finished products.
Simplifying the exchange of information between system participants and supervisory authorities.
Providing opportunities for comprehensive processing and analysis of data, allowing the generation of statistical and reference reports.

To organize interaction between industry subjects and GIIS DMDK, a personal profile is used, available on the operator’s official website. It is worth emphasizing that when registering for special registration, as well as when deregistering from it, information about the enterprise is checked in detail by the tax service, the Ministry of Internal Affairs and Rosfinmonitoring.

Implementation timeframe

As already mentioned, the government responded to industry feedback and decided to make concessions for business. As a result, in 2021 in Russia, markings on jewelry made of gold and other precious metals and stones are implemented in a trial format, allowing each organization to voluntarily prepare and join the GIIS DMDK. The mandatory registration date is March 1, 2022.

A year after this, physical laser identification of jewelry with QR codes that will be applied in the stamp area will become an essential condition, and the countdown of the 12-month period allotted for the sale of unmarked goods will begin. Well, in the spring of 2024, the system will begin to function in full - without exceptions or easing.

Residue marking

The procedure for including products actually at the disposal of retail outlets, wholesalers and other market participants into circulation is as follows:

The enterprise notifies the supervisory authorities about its available reserves, characterizing them in quantitative terms, and receives an appropriate set of digital identifiers - in the event that it has no debts to the Federal Tax Service, there are no unpaid fines and penalties, and an agreement has been concluded with Goznak.

The company produces and attaches an additional label to the product - indicating the code in graphical and numerical form, as well as a link to the official resource where you can check the information. The technical parameters of the equipment and software used must ensure the ability to print materials that meet the established standard, so if you are looking for a comprehensive solution, we recommend paying attention to proven options from Cleverence.

The accounting system records the characteristics of the object, including information about weight, fineness, presence of inserts, as well as a photograph of the decoration. The specific requirements for the design of tags when labeling jewelry are determined by the regulator’s desire to create conditions under which the buyer can at any time clarify the compliance of the product with the declared data, the legality of its origin, etc.

It is also important for producers and producers to take into account that the FPP must provide information not only on finished products, but also on inserts and precious metals, divided in accordance with supply contracts confirming their origin. Each batch receives its own code, indicated when releasing goods.

Insider from a jewelry store: “If the client doesn’t understand anything, we sell something very expensive”

Our heroine is over 30 years old, 10 of them she worked as a cashier-consultant in the store of a large Russian jewelry brand, and now she has moved to a similar position with its direct competitor Photo: “BUSINESS Online”

ABOUT THE INSIDER

“There were also secret shoppers who also filled out forms and came up with legends: “I would like to give a gift to my girlfriend, show me, tell me.” And you must serve the buyer 100 points” Photo: “BUSINESS Online”

About buyers and checks for a million

Most buyers are people of average income and middle age - from 30 to 50-60. They really want to buy, but they still need something cheaper. Previously, they took more jewelry - both diamonds and precious stones, sales were larger and easier. Mostly women buy, they often come in - both to look and to buy. Men come when there is a reason: a holiday, a birthday. And women always need: “I don’t have sapphires, I don’t have topazes.” Most often they take jewelry for themselves, and if they need a gift, they ask for something small. There are different types of customers - some walk with their husband all the time, and cannot take a step without him. And there are those who can afford it themselves, there are more of them. There are also those who chose themselves and then brought a man.
There were regular customers whom we knew, but there are no favorites or unloved ones and there shouldn’t be. After all, a drunk person may come and look bad, but will buy for a very good amount. Maybe a grandmother will come, take out a little bag and buy diamonds worth 100-200 thousand rubles. You can't know in advance. I have had cases when a couple came in drunk, they bought a lot and left happy. An unsightly man came in and also made purchases - I don’t know where he got the money. Naturally, we cannot kick him out, say: “You smell bad, get out of here.” We always had security in the hall who made sure that there were no suspicious persons.
Men are less likely to buy jewelry for themselves. If they take it, it’s rings, signets, watches, chains, bracelets. This has been going on since the 90s, you look and think - all these chains look wide, it’s no longer fashionable, but still they need an armored chain, an anchor chain, so that it’s a decent amount of grams. Moreover, such requests come from completely different men, who have their own cockroaches in their heads. Some people think it’s status, others think it’s beautiful. If you see that it’s a nightmare, you offer an alternative within the same price range. But more often than not, if a buyer wants to buy that expensive ring, what kind of seller will tell him “don't take it”? Of course, you will do everything to make him take it, because you are thinking about your personal plan and the store’s plan.
Angry customers also came. Today he chose one thing, he liked it, but the next day he thinks it’s ugly, he saw something else or regretted the money, and wants to return it. We answer him: “We warned you that jewelry cannot be exchanged or returned. You should have thought carefully about your purchase.” If they start making trouble, they sort it out with management, and their issue is resolved at the level of the plant or head office. If there is any defect, the product undergoes examination. There is a chance to return the jewelry if you bought it on the same day, but this is not advisable. We always discuss with the buyer that it is better to buy as a gift not a ring, if he does not know the size, but something neutral - a pendant, chain, bracelet, brooch. Every place has its own characteristics of the body - you can’t even buy earrings by eye, because you don’t know the thickness of the earlobe. The locks are different everywhere - in some places they are wider, in others they are narrower.
I sold jewelry with a total receipt of more than a million. These were exclusive products, massive rings with stones that were expensive—sometimes they took those too. There were rich people who were looking for something exclusive, they could come in and say: “Oh, there’s nothing!” Those who buy for a million look different - as officials, as athletes, and as businessmen. Officials could take something for themselves, or as a gift - a tie clip, a watch. Sometimes there were famous Tatar pop singers, the singers took jewelry for themselves. There are special boutiques where everything is more expensive and exclusive, I think these people went there because our prices were not too high.

“The appearance must be neat, the nails are in order, with a good manicure or neatly filed, but not flashy” Photo: “BUSINESS Online”

ABOUT THE APPEARANCE OF THE SELLERS AND THE LOVE FOR JEWELRY

We arrived an hour to forty minutes before the store opened in order to have time to put everything away; in the evening, all the decorations were necessarily put away in the safe for an alarm. Products must be placed on display in such a way that everything is laid out beautifully and the price tags must be visible. Then you change clothes, if you have a uniform, you get yourself in order. In jewelry stores the standard is white top, black bottom. We are on our feet all day, we need comfortable shoes.
Appearance must be neat, nails in order, well manicured or neatly filed, but not flashy. The buyer should pay attention not to your nails, but to the jewelry. There should be no showiness in appearance at all - hair pulled back into a ponytail if it is long, makeup within reason, so that everything is neat. We didn't have any girls with dirty nails or crooked fingers.
My husband had a positive attitude towards my work - we met there, he worked as an electrician. He buys me jewelry himself and does it with pleasure. And when I began to understand and understand jewelry better, I began to wear more jewelry, and I wanted to buy one for myself. At the same time, over the years of work, my taste has changed - I used to wear rose gold, and then switched completely to yellow. It began to seem that the copper admixture was becoming cheaper. When a new assortment arrives and there is something beautiful, of course you want to take it for yourself. At the same time, in our store it was forbidden to wear jewelry or walk around in it, although others may encourage advertising. But when you see the same models every day, it’s boring to sell them and buy them for yourself.
There were no big discounts for customers; the company believed that it was unacceptable to sell gold at a 70% discount, as other stores did. It was emphasized that we have a different status, everything is factory-made, branded, and prices cannot be too low. The slogan was: “Gold cannot be cheap.” There were also standard discounts for sellers - 10% maximum.

“There are different plans - 3-4 million rubles per month. They depend on seasonality and store location. In jewelry season, it's the holidays. New Year, March 8, February 14" Photo: "BUSINESS Online"

About the secrets of successful sales

The seller has many responsibilities - accept the goods, check if there are any defects, if the stones are loose, if the settings, locks are in order, if the sample is worth it, and so on. The defects are immediately eliminated and returned to the merchandisers. Sometimes you even have to carry generators when there is no light. They may be asked to clean up, maintain order, or train new sellers. We also have to check shop windows and set up the checkout area. At the same time, sometimes they sat for a long time without light, sometimes there was no heating, they stood there almost in fur coats, selling. But no one complained or protested - the management’s position is typical: if you don’t want to work, quit. It is much more difficult to work in a shopping center - there, delivery of goods, inventory, collection occurs at night, and this cannot be done in front of customers. That is, you leave work no earlier than 11–12 pm.
We also had tasks to monitor stores. It was necessary to find out the prices and compare them with ours, then fill out a form. During working hours, you need to go to different points, find out the prices per gram, come back, submit a form. In Kazan there is no great variation in prices - some are more expensive, some are cheaper. Now the average price is 2 thousand per gram, but 4–5 thousand rubles will be a bit expensive. If you walk around and compare, you can determine where the big markup is.
There were also secret shoppers who also filled out forms and came up with legends: “I would like to give a gift to my girlfriend, show me, tell me.” And you must serve the customer 100 points. If you score - good, if you don’t score - that means the bonus will be less or they may even deprive it. Sometimes it’s clear that there’s a “hidden place” in front of you: the person examines you for a long time, doesn’t buy anything, and leaves. Sometimes unnoticed, and we were shocked when a questionnaire with points arrived: “Can you imagine, it turns out it was a secret shopper!” I always had a lot of points and was never deprived of bonuses.
There are different plans - 3-4 million rubles per month. They depend on seasonality and store location. In jewelry season, it's the holidays. New Year, March 8, February 14. If the store is in the city center, where traffic is high, the plan is higher. There will be a lull in the shopping center in the summer, because everyone will go on vacation. Plans depend on these criteria - they will naturally be larger for the holiday. When there are empty days, without sales, the management is dissatisfied, asks about the reasons, but does not fine. Sometimes they asked for more products from this or that factory to be sold, they even rewarded me with small jewelry for this - I once received a thin chain.
Success in sales depends not on the layout of the product, but on how you present it yourself, what you tell about it. Yes, the layout also has its own tricks; it is subordinated to the merchandiser’s idea. We had it like this - there were chains at the entrance, then items without stones, and diamonds at the cash register area and in the center. Expensive items are placed closer to the cash register so that they are under supervision. Sellers also have the right to rearrange something, they themselves see how to attract buyers: they will hang chains and beautiful pearl beads somewhere so that they can be seen, so that the buyer can see the most interesting things. We often change the display so that the same people come in and see that something has changed. When there is no new assortment, you try to play around with it.

“There were regular customers whom we knew, but there are no favorites or unloved ones and there shouldn’t be. After all, a drunk person may come and look bad, but will buy for a very good amount" Photo: "BUSINESS Online"

ABOUT THEFT AND ROBBERY

There were two security guards - one monitored the CCTV cameras, the other stood in the hall. Moreover, all products are insured, so we were immediately warned that if something happened, we must first of all save our lives. If you can press the panic button, good; if not, save yourself.
There were robberies in other places, in other cities. There were no stores in Kazan, but they informed us about other cases - they sent us materials, printed them out, and gave us information to read. They also warned us if there were counterfeit bills going around the city, so that we would be more careful.

“Most buyers are people of middle income and middle age - from 30 to 50-60. They really want to buy, but they still need something cheaper” Photo: “BUSINESS Online”

ABOUT WEDDING RINGS

Wedding rings are most often taken by two people. Previously, they used classics more often, maybe they saved money - classics are cheaper, they contain less grams. Sometimes a man says that he needs a classic one, but a woman wants one with stones and diamond cutting. Sometimes they only ask for the same ones.
To choose engagement parties, sometimes they also come together. A man’s size is usually found out, some bring the future bride’s ring - we have size rings, ring gauges. Someone measures a thread and brings it.
Sometimes it happens that a man doesn’t really want to spend money or is planning to buy a cheaper ring, and here they stand, hesitating and hesitating, unable to solve their problems. At the same time, the seller should not put any pressure, he can only use a cunning way to interest people and attract them to a more expensive product. I did that too. Sometimes it was possible to convince, sometimes there are men so stingy that nothing works on them. There were men who said: “Choose according to your taste.” I tried to ask what kind of girl, what type. As a stylist, I try to see what suits this girl best and advise what is best. Well, he should know what she likes, at least a little. And if he doesn’t understand anything at all, then, naturally, you’re selling something very expensive. Why not?

“Diamond jewelry is evaluated according to other parameters - the purer the stone, the higher the carat, the more expensive it is. And you should always look at color and frequency: on the tag, the first number is color, the second is purity" Photo: "BUSINESS Online"

ABOUT FAKES

There was a factory behind our network, everything was very strict there, so there were no fakes. How can you recognize a fake? If another stone is inserted, you will not know about it, only a specialist will figure it out. There is a tag - a document where it is written which stone is precious, semi-precious, artificial or natural. We trust our factory and our suppliers. Everything is also written on the alloy - both the sample and the name of the plant, all this is visible. It is impossible to distinguish whether an alloy is good or bad - this can only be done by a gemologist, a special person using professional equipment. If you need to test gold, there is a special reagent - this solution is used to test it in a pawnshop. And you will not be able to find out what kind of alloy is mixed in this alloy. For example, sample 585 means that the alloy contains 58.5% gold, the rest is an alloy, an admixture: silver, palladium, zinc, nickel... And you don’t know what was mixed in there - maybe more copper, or maybe silver?
The price should depend on this, but it may be too high. Sometimes you can see by the color - in one plant the chains are pinker because of copper, and in another they are yellower because of zinc. But this is not very noticeable, and we only see a sample confirming that the jewelry really contains gold, the name of the plant, and whether the jewelry has been approved by the state inspection - this is indicated by the symbol in the form of a girl with a kokoshnik. Imported items usually only bear hallmark markings, which makes you wonder where the jewelry came from. And if you don’t find a sample, then you can’t take it.
You can also say about the quality - there was one supplier, his products were cheaper, and the earrings bent in the hands, the locks had to be adjusted in front of the buyer, straightened so that the lock would click. This happens when the gold is very thin, very few grams.
Sunlight, which gets a lot of criticism, is made in China. I cannot say that there is something wrong there. This is really gold, there was even an examination on TV, they said everything was fine. The only complaint was that they had a lot of small pebbles that often fell out. But this is a problem with setting stones - some hold stones well, while others use glue. Therefore, when you buy a product, you need to make sure that it has good fastenings and high-quality casting.
Diamond jewelry is evaluated according to other parameters - the purer the stone, the higher the carat, the more expensive it is. And you should always look at color and frequency: on the tag, the first number is color, the second is purity. The scale is from 1 to 7, if less than 0.29 carats, and to 9 - from 0.30 carats, where 1 is the most transparent, colorless diamond, and 9 is cloudy, dirty and with a brighter color. Generally, stores are 2–3 clean, but the difference is not very noticeable. And from 5 and above you can notice. All precious stones - emerald, sapphire, ruby - will also have similar parameters.

“It is better for the buyer to carefully inspect the product himself. The seller can sing, talk, dissuade anything” Photo: “BUSINESS Online”

How to spot a fake?

After many years of working in a jewelry store, I began to understand jewelry better, I always go to showrooms and study. But still, no one is safe from counterfeiting. If you bought something, you can go and check with a gemologist, but a good fake will not show itself in any way, you will not see the difference if only the alloy begins to darken. We have never had any counterfeits, but if they were discovered, the store would probably be closed. There was a Turkish store in one of the shopping centers, and they found a fake. After this, the store closed, the products were seized, and the owners were fined.
It is better for the buyer to carefully inspect the product himself. The seller can sing, talk, dissuade anything. Of course, he will say that you need to wear jewelry carefully, take off rings when cooking dinner or washing dishes, the floor, you shouldn’t hit the table, and if you handle it carefully, nothing will happen.
Many girls came with blue topaz and said: “Look what a nightmare I have with the stone, it’s all cloudy, the color has disappeared, it’s all covered in some scratches, your product is of poor quality.” But in fact, the girl simply wore this ring around: she washed dishes and the floor in it, chopped salads and did whatever she wanted. And it is not recommended to wear it even in bright sunshine; the stone fades. You need to understand that when you buy jewelry, you should wear it when you go out, and when you come home, put it away in the box. But our people don’t know how to do that, they even wash themselves in gold. I have already developed the habit of taking off all my jewelry at home; I even feel uncomfortable sleeping in earrings.
Pearls also do not like washing, chemicals, or perfumes: they become cloudy and rough, and lose their pearlescent coating. The rhodium plating that is applied to white gold and silver also scratches, wears off and becomes dull if it is exposed to stress. In expensive jewelry stores, most often everything is rhodium-plated, and sometimes it is even impossible to distinguish white gold from silver.

Where and how to apply barcodes

When placing identifiers, it is planned to implement two feasible solutions.

Option number one involves applying the Data Matrix and EAN-13 codes associated in the commodity accounting program to the tag. At the same time, only the first of them is important for GIIS DMDK, so if there is insufficient free space, it is recommended to leave it or use a shortcut book.

The second option is nanoengraving on the metal surface, carried out by FPP using special laser equipment.
The dimensions of the identifier, which also serves as a QR code, do not exceed 1 square millimeter, so the marking of jewelry will not affect its value and appearance. This proposal was first introduced within the framework of the Moscow Financial Forum 2021, and is one of the stages of the project. Number of impressions: 4200

Only luxury grows

The increase in the cost of products from the manufacturer forces retail chains to raise prices. “Last year, retail maintained a certain inventory of products at old prices, but now this is not the case. Prices are creeping up, they have already increased by about 30%, and this is not the limit,” warns Utkin.

According to him, the mass segment suffered the most; sales in volume terms fell by 30% last year. At the same time, the luxury segment has doubled. Those who previously bought jewelry abroad and are now unable to travel due to the pandemic are purchasing items in Russia, explains Utkin. The greatest demand is for products with rare natural stones - rubies, emeralds, sapphires, garnets, aquamarines, tourmalines, tanzanites.

“Customers appreciated the comfort of purchasing goods in Russia. We have a wide selection of models, a high level of service and all duties are included. In addition, prices for watches and jewelry are competitive compared to Europe. All this became an important factor for sales growth,” the Mercury company’s press office explained to Forbes. Mercury's jewelry sales in January - June 2021 increased by more than one and a half times compared to the same period last year. The company notes an increase in interest in watches and jewelry as investments. For example, there has been an increase in demand for watches with complex functions, such as Patek Philippe, all Rolex models and jewelry with exceptional characteristics, confirmed by international certificates.

“Sales of jewelry in the premium and luxury categories are constantly growing, year after year. In this segment, we have never observed a decline and we are not seeing it now,” Anastasia Sarantseva, director of sales and development of the Moscow Jewelry Factory, told Forbes. “We classify jewelry worth 1 million rubles and more as luxury.”

In the first quarter of 2021, sales of expensive diamond jewelry increased by 20% compared to the same period in 2020, says Dmitry Dosko, commercial director of the Adamas jewelry store chain. Quantitatively, sales have decreased, he confirms. But the growth of the average receipt (both due to the cost of a unit of goods sold and the number of items in the receipt) outweighs this drop by almost half. “Our revenue from operating stores now exceeds the values of 2021,” Dosko assures.

SB Cargo services

Customs clearance of jewelry is one of the areas of our work. SB Cargo specialists offer services in this area and will provide professional support at any stage of customs clearance.

The range of customs clearance services in Moscow for jewelry includes:

filling out an application for cargo registration;
determination of the HS code;
calculation of customs duties;
registration of the nameplate;
assistance in drawing up the State Control Act;
representing the interests of the customer in customs and the Assay Office;
assistance during customs inspection and control;
preparation of necessary documents.

We will carry out all procedures that are necessary to complete customs clearance of jewelry as a whole or separately, in accordance with the agreement concluded with the client. If you have any questions, you can call + 7(499)643-43-06 or email. We are always happy to help you.