Gold is an eternal material, valued throughout the centuries by both master jewelers and buyers of their products. To make the right choice, you need to have useful information. Which Russian jewelry brands are the most popular? We immediately introduce you to the leaders of jewelry brands.
TOP
- Karatov
- Thousands of high quality jewelry
- Products made of gold and silver
- Guarantee on all jewelry
- Author's product design
- Our assessment
Buy jewelry from the Karatov brand
- EPL. Yakut diamonds
- Patent for the “FIRING ICE” cutting method
- Our own school of jewelers and cutters
- Extensive network of retail stores
- Award "Best Russian Exporter"
- Our assessment
Buy jewelry from the EPL brand. Yakut diamonds
- Sokolov
- Production at Diamant plant
- International Quality Standard Certificate
- Eastern European leader in the number of jewelry produced
- Stores in Russia and Europe
- Our assessment
Buy jewelry from the Sokolov brand
How to buy gold jewelry without the risk of buying a fake? What to look for when buying inlaid jewelry? What to choose – timeless classics or modern style? You will find answers to all these questions in this article.
TOP Russian jewelry brands
The history of gold mining and jewelry production in Russia goes back many centuries. However, historically it turned out that the last century was not the best period for this line of activity. At a time when Western jewelry houses were conquering the market by increasing variety and originality, Soviet products were characterized by a lack of distinctive features and uniformity.
However, everything changed in the 90s of the twentieth century. The modern Russian jewelry industry is gradually acquiring its loyal customers and is trying to adhere to global trends, working for the future. There are several of the most famous and popular Russian brands.
1 – Karatov
The Russian brand Karatov was created on a base in Kostroma. The holding team has almost 2 thousand employees. The company's wholesale network covers major cities in Russia, Europe, the USA, and CIS countries.
gold Karatov
- Included in the TOP 3 best jewelry manufacturers in Russia
- All products come with a factory warranty
- Jewelry is developed according to original designs
Customer rating 4.6.
2 - EPL. Yakut diamonds
– manufacturer of diamond jewelry from the Republic of Sakha. It has its own cutting and jewelry production, a network of retail outlets and an online store.
- The patented FIRING ICE cutting method is used.
- Our own school of jewelers and cutters
- The brand was awarded five times by the Ministry of Industry and Trade of the Russian Federation as “The Best Russian Exporter”
Customer rating 4.5.
3 – Sokolov
Just like Almaz-Holding, it has a history of more than 25 years. The brand produces jewelry, watches, and children's collections.
gold Sokolov
- Production
- Stores in Russia and Europe, including Switzerland
- International Quality Standard Certificate
- Eastern European leader in the number of jewelry produced
Customer rating 4.5.
4 – Adamas
Like many other brands, this company was founded in the early 90s of the twentieth century.
- Holds a patent for a unique gold alloy
- Extensive network of retail stores with branches in Eastern Europe and China
- Winner of the “Product of the Year”, “Best Jewelry” and other awards
- Winner of the title of the most popular brand in Runet
Customer rating 4.5.
5 - KYuZ
The Kostroma Jewelry Factory, known to everyone under the abbreviation KYUZ or KOYUZ, has been operating since 1939 - for 80 years now.
gold KYuZ
- Own full production cycle
- Network of branded stores
- Winner of international diplomas and awards
- Part of the Krasnoselsky Jewelryprom association
Customer rating 4.14.
6 - Esthete
The plant began its work almost 30 years ago on the basis of a family workshop. Now it is one of the leaders in the jewelry industry, and its owner is the chairman of the Guild of Russian Jewelers.
gold Esthete
- One of the largest production facilities in Europe
- A network of its own branded stores, partner stores, as well as Russia’s first “Jewelry Street”
- Also produces products under the Gevorkyan brand
Customer rating 3.91.
7 – Bronnitsky jeweler
The company comes from the 90s. The brand is manufactured at its own jewelry factory in the city of Bronnitsy, Moscow region, and at subsidiaries in China. The manufacturer has its own trading house, retail stores, and an online store.
gold Bronnitsky jeweler
- Bronnitsky Jewelry Factory was founded in 1924.
- Products are sold in more than 2000 retail outlets in the Russian Federation and neighboring countries
- Most retail stores operate on a franchise basis
Customer rating 3.6.
8 — Almaz-Holding
This brand has been around for over 25 years. This diversified brand sells not only jewelry, but also silverware.
Diamond-holding jewelry
- Production of Krasnoselsky Yuvelirprom
- About 200 retail stores, including in China
- Exports almost 30% of total products abroad
Customer rating: 3.6.
9 – Moscow Jewelry Factory
One of the most famous and oldest jewelry productions, whose history goes back almost a hundred years.
Moscow Jewelry Factory gold ring with diamonds, R108-105010AQQUDR, size 16.5
gold Moscow jewelry factory
- Own production
- Has a network of branded stores of more than 300
- Winner of professional competitions
- Certified to international quality standards
Customer rating 3.05.
Silver and products made from it are one of the most common types of gifts. If you are planning to buy just such a gift, read The best silver jewelry - TOP 5 manufacturers →
How to increase your savings with gold?
Over time, the gold in the ingot does not become less, it will not burn in a fire, it will not turn into dust - it is practically eternal. Therefore, financial analysts around the world agree that gold as a tool for saving money is very promising. But you shouldn’t think that this also applies to jewelry: often, such products have a very high added value, and you are unlikely to be able to sell it at the same price as you bought it.
Most likely, if you need to quickly sell your reserves of precious metal in the form of products, only a jewelry pawnshop can help you, where the value of your jewelry will be assessed only by weight - like scrap gold. Only bank gold will be liquid in the matter of saving money - bullion has always been and will be in price!
TOP 2 jewelry online stores
As a bonus, we offer two excellent online stores with jewelry from different brands.
- 585 Gold
- Jewelry from leading Russian and foreign brands
- Optics, watches, products for men
- Bonus system - 1 point = 1 ruble
- Delivery by courier, pickup
- Our assessment
Select jewelry for 585 Gold
- JV Gallery
- Jewelry from budget and premium brands
- Electronic gift certificates
- Loyalty program - discounts from 5 to 30%
- Delivery throughout Russia and the CIS from 2 to 7 days
- Our assessment
Choose jewelry at JV Gallery
585/Gold
The 585/Zolotoy chain of stores has over 900 stores in 240 cities in Russia and the CIS. The company has an online store and pawn shops.
- The assortment includes jewelry and watches from leading Russian and foreign brands
- There is delivery by courier services, pickup from the nearest store
- Payment is made on the website or in cash to the courier
- There is a bonus system - a loyalty card with cashback and payment with accumulated points. 1 point = 1 ruble
JV Gallery
JV Gallery is an online store that brings together brands and designers from Europe, Asia, America, and Russia. The store offers delivery to your home or to a pickup point. Pickup is available from the showroom in Moscow.
- Jewelry from budget and premium brands
- Delivery throughout Russia and the CIS from 2 to 7 days
- Payment in cash, card upon receipt; map on the website
- Loyalty program assigning account status from Bronze to Brilliant with a discount from 5 to 30%
- Electronic gift certificates
Which type of decoration is best to choose?
You must choose based on the purpose of your purchase. So, if you plan to use it daily, then it would be better to take jewelry with the 585 stamp.
For special occasions or when choosing an elegant and unusual gift, you should give preference to the 750 stamp, since this alloy is considered more valuable. Gold of this marking is often used in the decoration of expensive and unique things. In addition, the purchased items will be harmless, even if the alloy contains nickel.
Also watch the video below about different types of gold hallmarks:
Types of gold
Pure gold as a chemical element is an extremely soft material, does not have a pronounced color and is not at all wear-resistant. Therefore, the jewelry industry uses metal alloys containing gold in different proportions.
It is the percentage of pure material in the final product that is determined by the sample number - an imprint on the jewelry that confirms its authenticity. The number of different additives also determines the color of the alloy. There are 3 main types of gold by shade:
- Yellow (traditional - with the addition of silver and copper)
- White (alloy of gold, silver, palladium and platinum)
- Red (color saturation depends on the amount of copper)
There are also several additional colors, but jewelry made from them is extremely rare and expensive:
- Pale shades of green (an alloy of gold with silver and cadmium)
- Gray and blue gold (alloy with steel)
- Bright shades of green and blue (synthesis with rubidium and indium) - at the development stage, earlier experiments were successfully carried out in South Africa, but mass production was not launched due to economic inexpediency
- Violet (combination of gold and galium)
- Purple (aluminum included)
- Black (adding cobalt and chromium)
The last five types are not an alloy in the full sense of the word, since the procedure for their creation is based on intermetallic compounds.
Do you prefer platinum jewelry? Read The best platinum jewelry - world brands →
How to choose jewelry: the most fashionable gold is purple
What grade of gold is best to choose for every day?
Minimum numbers on the sample indicate the low value of the alloy, high ones indicate its fragility.
Gold of the highest purity (fineness) - 999 - is a fairly soft material that can soon become unusable or simply wrinkle, tear, and so on.
585-carat gold is the most popular. On the market, 70% of products are made from this alloy. For 415 grams of alloying metals in the 585-carat alloy there are about 340 grams of copper and 80 grams of silver. Copper gives gold a pink tint. The red element also improves the malleability of the alloy and gives it strength. Products made from a 585-grade mixture withstand everyday use.
585 hallmark is second only to sales leadership in the engagement ring segment. In it, the majority of sales are accounted for by the alloy marked “750”. This composition has yellow, sunlight. It contains 750 grams of gold per kilogram.
Due to the crisis, many stores began to offer cheap 375 gold. There is only 37.5% gold in these jewelry, and the lion's share in the alloy is copper, which oxidizes strongly and turns green. Over time, the color of such gold becomes not yellow, but rather gray, and no amount of cleaning will restore the original shine to the product.
What colors does gold come in and why?
Choosing the right gold jewelry.
published on yapokupayu.ru
The color of gold jewelry depends on the additives used in it. In Russia, it is customary to add copper to alloys, because Russian gold is clearly visible by its red tint; in Europe and America - silver, because foreign gold has a predominantly yellow tint.
The most valuable, reliable and expensive are products made of white gold, which is alloyed with another alloy - platinum, palladium or nickel. But sometimes nickel can cause allergies in the person wearing the jewelry.
In addition to traditional shades, gold is given such unusual shades as green (due to the addition of cadmium to its alloy), or gray (due to the addition of an impurity - steel), and even blue.
Choosing the right gold jewelry.
published on yapokupayu.ru
One day in Singapore, a metallurgist did the incredible: he created the world's first malleable purple gold, which no other alchemist in history had been able to obtain!
One of the simplest ways to obtain blue gold is to coat a piece of conventional gold alloy with rhodium plating. In this case, we will get blue gold of a cold blue color; adding cobalt to the gold metal also gives the output a blue tint of the noble metal.
Buying black gold, the price of which is higher than that of jewelry made from a standard alloy, is not easy. It is quite reliable, does not oxidize and is practically hypoallergenic. Not many large jewelry stores can boast of having such products in their assortment.
Today, purple and brown gold are considered fashionable.
What is the highest quality gold in the world?
Choosing the right gold jewelry.
published on yapokupayu.ru
American gold differs from our gold products in that the hallmark indicates the fineness in carats, for example, 18 carats corresponds to the 585th hallmark, 24 carats to the 999th hallmark. Don't rush to buy these items, they are most likely made of a different metal and plated with .999 gold dust.
Turkish gold jewelry is distinguished by the fact that its hallmark consists of only three numbers: 5 8 5 and nothing else. If it costs two samples, it is most likely not gold. They add an extremely large amount of copper to gold, forgetting about silver, which gives the gold a “scarlet” appearance and redness. Such gold will very quickly lose its shine, and when melted down it can simply burn to dust. Most Turkish products very quickly become deformed and lose their presentation.
Soviet-made gold is very easy to identify - the fineness is only 583 and there is always a manufacturer's name. Old design, a lot of the same type, old-fashioned products.
Russian gold is almost impeccable in quality: modern design, smooth, not thin rolling. Russian jewelers value their work, so they most often put a company code on the product.
In the United Arab Emirates they say that gold made in Russia is of the worst quality. For the Emirates, it is typical for gold to be 916 or 958, since jewelry is worn only once - for a wedding, and then shelved. The durability of such products does not make much sense.
How to choose gold products
Choosing the right gold jewelry.
published on yapokupayu.ru
- A prerequisite is the presence of a sample. A genuine product must have an imprint in the form of a woman in a kokoshnik, next to which there is a set of numbers indicating the content of precious metal (gold or silver) in the alloy. The imprint on Ukrainian gold items is a trident. Imported products must also have a Russian stamp, which means that the imported gold has been tested and meets quality standards.
- When the “golden woman” on the print “looks” to the left, alas, the product can be considered fake. If to the right, then the gold is already 50/50 real.
- Gold, if its purity is below 333, is already considered costume jewelry.
- If you choose a matte decoration, appreciate the uniformity of the matte finish and its velvety appearance.
- The main information that should be on the tag is: the manufacturer, the name of the product (bracelet, earrings, necklace, etc.) and its article number, sample size, weight of the product, cost.
- “Drop” on the counter or floor, for example, a gold ring, the quality of which you are not sure of. When falling, you should hear a monotonous sound, which indicates the presence of pure gold in the product you are purchasing. When struck lightly on a hard surface, gold should produce a ringing sound rather than a dull sound.
- We determine the quality of the gold weave of the chain - take it and wind it around your finger, and then unwind it again. The unwinding process should proceed without unnecessary effort, and the links should not end up getting tangled or twisted together.
Authenticity and samples
The main indicator of the authenticity of the material from which the jewelry is made is the sample, the imprint of which can most often be found on the inside of the product, in an inconspicuous place. There are 3 main classification systems, of which only two are used:
- Metric. The numbers show the amount of gold as a percentage. In the USSR and Russia, 6 types of hallmarks existed and still operate: 375, 500, 585, 750, 958, 999 (bank gold)
- Carat. This system is followed by Europe and the USA. Shows the proportion of pure material in the product in carats, with a carat being equal to 1/24 of the mass. The most common markings are 9, 10, 14, 18 and 24 carats.
- Zolotnikovaya (found in antique jewelry, manufactured before 1927). To convert it to metric, you need to divide the original figure by 0.096.
In addition to the sample print, there are several other simple ways to check the product:
- Examine the jewelry with a magnifying glass, check that the recesses (if any) completely match the size of the stones.
- Pay attention to the inside, the better it is processed, the better the product.
- Drop the jewelry - upon contact with the surface, a clear “crystal” sound should be heard.
- When choosing a chain, try winding it around your fingers (if the flexibility of the weave allows it). It should unwind easily and without getting tangled in the links.
Why is white gold more expensive than yellow gold?
Every buyer sooner or later has a question: “Which is better?” Many people love white gold because of its warm, silvery color that looks great with any outfit. Although fans of yellow gold items speak disparagingly about white, claiming that it has a cheap look, similar to silver.
The texture of white gold is more durable and produces fewer scratches. Yellow jewelry wears out faster. Diamonds look worse on them, taking away some of their yellowness and losing their transparency.
At the same time, yellow metal reacts less to environmental factors, and white metal loses its shade, gradually darkening and turning yellow.
Additives add value to jewelry - silver, platinum, palladium. If the percentage of silver content is 64%, then white gold is obtained. The addition of palladium in an amount of more than ten percent allows all jewelry made from the alloy to be considered elite, which greatly affects their cost.
So, which gold is more expensive - white or yellow? White gold consistently commands a higher price.
Gold Jewelry Styles
The art of jewelry is sensitive to historical eras, so styles of jewelry made from precious metals have changed over the centuries, adapting to general trends. Currently, there are both pure types of styles and their combinations, and the choice of decoration depends only on the taste and requirements of the owner. The most famous areas include:
- Gothic
- Baroque
- Rococo
- Classicism
- Art Nouveau (Art Nouveau)
- Art Deco
- Vanguard
- boho
- High tech
Almost all of these styles are still in demand today, although the history of some of them (for example, Gothic and Baroque) goes back more than three centuries.
Yellow metallic shade
Gold in yellow has always symbolized wealth and success. There is light lemon, and there is dark. In contrast to red, it is much more versatile and goes better with inserts of precious and semi-precious stones.
The advantages of this alloy include:
- Hue - ligatures (ratio of metals) allow you to get warm colors.
- Universal - suitable for everyone, regardless of skin color or hair.
- Varied - the shape of jewelry can be simple, intricate, with or without stones.
- Affordable - due to the absence of expensive additional metals in the alloy, they are much cheaper.
Jewelry with inlay
If you want to choose jewelry with precious stones, it is important to pay attention to some details. Methods for securing stones may vary. There is a mechanical method in which the stone becomes a pommel and is secured in special teeth - this is often typical, for example, for wedding rings.
And there is inlay, when stones are inserted into special channels cut directly into the product. These products have features that you need to know about:
- Inlaid stones are vulnerable. Since they are not secured in the frame with anything other than special glue, there is a risk of falling out and being lost.
- Jewelry with inlays cannot be changed in size (which can easily be done, for example, with a ring in which the stone is mechanically fixed)
- For such products, ultrasonic cleaning is prohibited, as well as excessively high temperatures - under their influence, the glue may “float” and the stones will fall out.
Also read The best gold jewelry - TOP 10 world brands →
White alloy
It has become the most popular alloy of precious metals, much more affordable than platinum jewelry. Previously, nickel was added to the composition, but due to its harmful effects on the human body, it was banned. Therefore, the cost of white gold has increased greatly. This is due to the fact that the incoming additives are often much more expensive than the base metal.
The alloy has increased strength, the jewelry has an intricate shape and a very complex design.
Also, the cost is greatly influenced by the demand for such jewelry; they are very fashionable.
