Graff – jewelry brand of the world
| Marzhana (author) |
Graff is an English jewelry company specializing in the acquisition, processing and sale of unique stones - diamonds. Diamonds from Graff are an incredible phenomenon in the world of jewelry; each of these stones is unique. The brand specializes not only in jewelry, but also creates a line of watches.
Uniqueness of Graff
In the world of jewelry, it is now very difficult to surprise connoisseurs with something unusual, because it seems as if this topic has long been exhausted. Laurence Graff, the founder of a new jewelry brand, managed to revolutionize the traditional idea of jewelry in record time.
It was he who opened the world to a new approach to jewelry. The previously held opinion that the stone is only an element in the overall composition becomes unacceptable for Lawrence Graff. Graff always puts the uniqueness of the stone, its originality and intrinsic value at the center of his attention. The passion of a former diamond dealer turns out to be so strong that it leads him to the pinnacle of success. Over time, he becomes not only an expert on unique stones, but also looks for such samples all over the world. He has a nose for unusual and rare stones.
, founded in the late 60s of the twentieth century, is now a confident leader among jewelry brands. Graff style is originality and uniqueness in everything.
Uniqueness of stones – Graff style
“The setting is only needed to accentuate the stone” - this is the motto of the founder of the company and the style of Graff jewelry. Finding unique stones is always the focus here. It is Graff who receives into its collection a unique 70-carat blue diamond “Eye of the Idol”, a luxurious 15.97-carat “Mogok” ruby, yellow Windsor diamonds, Porter Rods, “Paragon” and “Hope of Africa” diamonds.
The uniqueness of the collection lies in the use of unique natural finds - gems. Necklaces, earrings and rings from Graff amaze the imagination with the play of colors and shades.
To search for new stones, the jewelry house entered into an agreement with the South African diamond mining corporation De Beers.
Collections
The Graff company produces jewelry using unique cuts and stones that are unique in natural origin. These are mainly women's collections, including combinations of different minerals, on the play and contrasts of which the composition of the product is built. Each line of jewelry is different from the others. The uniqueness of the style is complemented by the handmade work of the jeweler.
The following collections from Graff have gained worldwide fame:
- Bull eye.
- Butterfly.
- Chandelier.
- Cross.
- Diamond On Diamond.
- Dragon.
- Drops.
- Exclusive Jeweleri.
- Faith.
- Flame.
- Flower.
- Gypsy.
- Icon.
- Lotus.
- Love Diam Drop.
- Petal Motif.
From the men's line of the Graff jewelry collection, the most famous and popular are the Cufflinks cufflinks.
Graff watch
The Graff watch collection includes women's and men's lines. But they have a lot in common: all watches are shaped like a cut diamond, all are decorated with uniquely cut stones, all have high-quality Swiss-made movements. Graff watches combine high jewelry craftsmanship and consistent Swiss quality.
All watches feature a trillion-cut emerald at 12 o'clock and a diamond-set crown.
- Ladies Watch:
- Butterfly is an elegant watch for sophisticated but confident women who value beauty above all else everywhere and in everything.
- GraffStar is a watch that resembles a diamond in a gold frame. Exquisite decoration for business ladies.
Men's Watch:
- GraffStar Grand Date is a unique watch whose shape resembles a composition of sparkling diamonds. Jewelry for a man who knows his worth.
- Chrono Graff is a strict black watch that symbolizes the courage and charisma of a real man.
Interesting Facts
The Graff company has been the official supplier of diamonds to the British royal court since its founding.
Graff finds unique stones not only thanks to the South African diamond mining company De Beers. The jewelry company has created an entire search network to search for rare stones around the world.
Video:
The path of the king of the jewelry world Laurence Graff
Everyone is interested in jewelry. Their beauty and brilliance beckon. People are eager to buy them and everyone has their own goal: some to show off in front of friends and relatives, some have an uncontrollable passion for precious metals and minerals, some invest their savings in jewelry in order to insure against a fall in currency, etc.
Few people know who owns the most expensive diamond on Earth and who is rightfully considered the “king of the jewelry world.”
Today we will talk about a great man in “brilliant” circles, at the mention of whose name any self-respecting jeweler who truly knows his work is imbued with respect.
His name is Laurence Graff.
And now a short excursion into the past and an entertaining biographical account of this Master.
Happy reading everyone. So let's get started:
British billionaire Laurence Graff, known in the jewelry world as “father,” is known all over the world. He grew up in the East End of London and for a long time lived in a tiny room with his mother, a Jewish woman who immigrated from Romania. Lawrence's father is from Russia. My father had a small confectionery shop not far from the house where he was drafted into the war. In 1952, Lawrence turned 14 years old, his studies were difficult for him, and his family decided that Lawrence should quit his studies and start earning a piece of bread. His first job was as an apprentice, which included cleaning toilets and floors for the famous jeweler Schindler in London's Hatton Garden. This area of London is the heart of jewelry production. Lawrence was not a diligent worker and after three months the geo was fired, but very soon he found a new job, where he learned to make small jewelry and repair rings.
When Graff turned 18, he convinced one of his friends to take him on as an apprentice to his new business. However, things didn’t go as planned, and when the debts exceeded $6,000, Lawrence persuaded his friend to give him the business along with the debts. At the age of 24, he independently opened two small jewelry stores.
But failures simply followed Graff! He was never able to convince London jewelers to buy the faceless, but professionally made jewelry. Then Lawrence Graff set off on a trip with a black leather suitcase containing $1,000 worth of jewelry. He appeared with him in Singapore, at the Robinsons shopping center. There he began holding monthly exhibitions and sales. And finally, luck smiled on him. He started selling precious jewelry. Soon the sales turnover grew and exceeded $20,000. In Singapore, he met the Prince of Brunei and his wife, who are known for their love of collecting jewelry and art. The prince and his wife became regular customers of Lawrence Graff, and by the way, they were not the only ones. Many wealthy people from India, Malaysia and China have chosen Graff jewelry. Lawrence began to enter the royal palaces and communicated with the most eminent people in the world. In the 70s of the 20th century, the center of untold wealth began to shift to the Middle East, Arabs began to fly to London and waste money. Graff became “one of the people” for this wealthy audience too. In 1974, Lawrence opened a large jewelry boutique near the London department store Harrods, which is widely known. Of course, Graff continued to travel to conclude important deals. So, in the early 80s, after a jewelry exhibition was held in Hong Kong, the maid of honor of the First Lady of the Philippines Imelda Marcos kindly invited Lawrence Graff to the Malacañang Palace for an audience. Mrs. Marcos bought three gems from Graff for a total transaction value of $10 million.
Lawrence Graff's next important step was entering the American jewelry market, where most of the world's diamond jewelry was sold. Since 2001, Graff has opened jewelry stores in Chicago, New York, Las Vegas and Florida. Lawrence cared not only about his business and profits, but also about his wealthy clients. For example, he paid a bodyguard for one of his clients who flew to an important event in London wearing several million dollars worth of Graff jewelry.
Lawrence Graff still personally controls every step of his business. He even writes slogans himself to advertise his impeccable jewelry: “It took Graff and nature a million years to create a necklace”! What is it like, huh?! A talented person is talented in everything! And his advertising slogans work flawlessly! It should be noted that the famous jeweler brought his son Francois to the Graff company, who took the second most important position in Graff Diamonds. It is Francois who is the heir to the Graff jewelry empire.
Billionaire Lawrence Graff has spread his jewelry “networks” across many countries around the world. It owns salons in Geneva, Hong Kong and Tokyo, with a central salon based in London. Graff buys more than half of its diamonds through Safdico from South African diamond magnate De Beers. All Graff jewelry is made in workshops in New York and London. Graff knows how to not only work with stones, but also with the most demanding clients, pleasing them in the choice of their jewelry. American billionaire Donald Trump bought a 12-carat diamond engagement ring from Lawrence for one million dollars! Trump is simply crazy about the quality of Graff's stones, jewelry and service, and to be fair, it must be said that it is not only Trump. Graff Diamonds' clients include such world stars as Oprah Winfrey, David Beckham and his wife Victoria, Elizabeth Taylor, as well as princes and princesses, kings and queens from around the world.
It is impossible not to mention the favorite story that the jeweler often tells in society. One day, a stranger and her husband came into his jewelry store; she immediately turned her gaze to a stunning necklace with diamonds and rubies worth $2 million. This woman had a birthday, and her husband wanted to give her a gorgeous gift, but the price for the necklace seemed too high to him, and he wrote out a check for only a million dollars and left the store. A little later, the same woman came again to the salon and again not alone. With her was her lover, who also expressed admiration for the luxurious necklace, but considered the price too high and also wrote a check for one million dollars. The tactful owner of the salon did not say a word about the lady’s previous visit, and the satisfied lover left the jewelry shop. That same evening, the cunning stranger came for the third time, now alone. She took her gift and Graff cashed both checks. Tricky, you can't say anything! And most importantly, both the husband and the lover were satisfied: each of them will think that it was he who gave this luxurious gift!
At the end of the story, I would like to draw special attention to the tenacity and determination of this man, who, despite everything, walked firmly towards his intended goal, sometimes stumbling and falling, but getting up again, guided by his unshakable faith in himself and in the future and, in the final result , deservedly rewarded by fate for the trials of life.
There is only one conclusion - you need to believe in yourself and for this it is not necessary to have a lot of material wealth and opportunities, an example of this is the Maestro of the jewelry world - Laurence Graff.
I hope the story was interesting and useful to you.
Best regards, Alexey, Red Stone.
Jewelry house Graff - a diamond fairy tale
“A good gemstone is beautiful in itself, and you need to think a hundred times before making jewelry out of it.” (Lawrence Graff)
Founder of the jewelry house Lawrence Graff
The famous Graff jewelry house was founded relatively recently, in 1960, by a young aspiring jeweler, Lawrence Graff. The full name of the English company is Graff Diamonds Limited. From his youth, Lawrence began to study the mystery of cutting stones; at the age of sixteen, this skilled young man made his first ring, which he encrusted with a diamond.
Luck and high quality products contributed to Graff instantly taking one of the leading positions in the jewelry market. The unique style and intricate shapes of brooches, earrings, necklaces and rings amaze the imagination with their uniqueness. In 1966, the Graff jewelry house received the world's most prestigious award for jewelry excellence, the Diamond International Award. The company developed at a tremendous pace and already in 1973, 1977 and 1994 received the Queen's Awards for its significant and important contribution to UK industry and exports.
The main feature of Graff is that the company became the first in the world history of jewelry to put a unique identification number on each diamond. This number confirms the high quality of the brand’s jewelry and can only be viewed under tenfold magnification.
And this is how Graff jewelry looks on girls
Laurence Graff is a true diamond fan. He is of the opinion that cutting is needed solely to emphasize the natural beauty and undeniable advantages of stones. Lawrence devotes most of his precious attention to diamond cutting. Graff receives materials for its unique collections from the largest diamond mining corporation, De Beers, and from South Africa. Lawrence Graff was not a failure and acquired part of the shares of De Beers, and he also created a search system that allows you to track and buy the most valuable stones around the world. Indeed, a talented person is talented in everything!
Graff jewelry is made only by hand and nothing else. A staff of professional craftsmen and the most experienced designers work tirelessly to create exclusive settings and process diamonds. Now the popular company Graff produces several major jewelry collections. Butterfly, Chandelier, Waterfall, Diamonds on Diamonds - all these names please the ears of lovers and connoisseurs of jewelry, mainly beautiful ladies. Each of the collections is inimitable and exclusive.
Ring with large yellow diamond
The most popular collection Butterfly (translated from English as “butterfly”) is distinguished by its elegance and atypicality for a popular jewelry brand, which is accustomed to placing great emphasis on precious stones. The “Butterfly” collection has its own plot and line. Delightful earrings, incomparable rings and pendants from this collection look like light floating butterflies, which are assembled from numerous emeralds, diamonds and sapphires. Despite the abundance of precious stones, butterflies seem transparent and light as a feather! It should be noted that Butterfly completely destroyed the idea of the Graff brand as a conservative brand. In a sense, this collection can be called rejuvenating, so to speak. Jewelry from this line is designed for dates, cocktails or parties.
Graff jewelry house boutique
In other elite Graff lines, large, beautifully cut diamonds play a huge role. Among the jewelry you can see beautiful rings with oval, emerald and pear-shaped white diamonds. Such rings can win the heart and mind of any stylish woman who prefers to stand out from the crowd. Rings with white, blue and yellow asscher-cut diamonds will bring a lot of bright colors into your life and show your worthy status in society!
All Graff jewelry is more than works of art, they perfectly embody the natural beauty that is emphasized by jewelry craftsmen. Who doesn't want to own a precious thing weighing several carats? I am sure that there will not be a person who would deny himself such pleasure! Do you want to please your beloved on her birthday or wedding anniversary? Give her a gift from the Graff jewelry house - a heart-shaped diamond pendant or a ring and bracelet made of yellow stones. No doubt, your lady will be delighted!
White gold ring with large white diamond
It cannot be said that high-ranking people bypassed the successful brand. Graff is a supplier to many royal courts. Her clients are all members of European families. Famous people such as Queen Elizabeth herself, the Princess of Monaco, the Prince and Princess of Kent, daughters of the Spanish King. But not only royalty adorn themselves with jewelry from Graff. Hollywood stars can easily afford diamonds produced by Lawrence Graff. Among the jewelry house's clients are Sharon Stone, Gwyneth Paltrow, Ivana Trump and Madonna.
The Graff company is gaining momentum every year and becoming more and more popular, and the quality of its products is growing by leaps and bounds. Well, let's hope that Graff will delight us with its new products more and more often!
