The Tiffany jewelry brand is one of the most prestigious in the world, and its products are considered the most recognizable. After all, who doesn’t know the corporate color of a brand, which has long become a household name. It is a calling card and an indispensable element of his products. About the history of the Tiffany & Co brand. and his glasses - read on.
Tiffany: brand history
It all started in 1837, when Charles Tiffany and his friend Teddy Young opened a gift shop. At first, their brainchild was not popular, and the first revenue was no more than $5. This became the impetus for searching for new promotion ideas, which soon bore fruit. The store's assortment was gradually replenished with jewelry, which Charles purchased on ships sailing from France to the United States. And in 1841, the company moved to a new development milestone - its own production of jewelry. Then the first Tiffany catalog called “Blue Book” appeared with products from the manufacturer, and the signature color was patented. The company underwent reorganization when one of the founders left it in 1853. Then the name “Tiffany & Co.” appeared, which has survived to this day, and Charles Tiffany became the sole owner. Almost simultaneously with this event, brand boutiques opened in Paris and London. Representatives of the country's influential families lined up for Tiffany jewelry. Among them is Abraham Lincoln, whose order the brand created a stunning pearl necklace for his wife.
In addition to jewelry, Tiffany brand employees visually redesigned the Great Seal of the United States in 1885, and in 1919 they designed the Navy Honor Medal (Tiffany Cross). Over time, the range of the brand expanded, and its products became available to everyone. The only thing that united them was the charm and luxury of every detail, be it a sophisticated ring, perfume, watch or decorative elements. In addition to high quality standards, the movie “Breakfast at Tiffany’s” brought fantastic popularity to the jewelry house, in which the heroine of the magnificent Audrey Hepburn wore Tiffany jewelry.
After the death of the brand's founder, Louis Comfort, the son of Charles, took over its affairs. The young man became the company's first creative director, adding a modern touch while maintaining the mission and values of Tiffany & Co. Perhaps adherence to established canons and inflexibility to world fashion trends made the brand legendary, what do you think? At different times, the following famous designers collaborated with the brand: Jean Michel Schlumberger, Andy Warhol, Donald Claflin, Paloma Picasso and others. There are more than 300 jewelry house stores in the world, and since October 2021 the company is headed by Alessandro Bogliolo.
"Whales" of the company
Own, recognizable style
Lewis Tiffany and John Young (who, by the way, later transferred his share in the company to his partner) believed that the face of their brand, their style, was important. Therefore, they thought of their own attributes , thanks to which they were remembered and easily recognized. They even developed a specific, unique shade of light blue with a hint of turquoise for the packaging, card, brochure and Blue Book catalogue.
Since then, the Tiffan box has been the most recognizable packaging, an unchanging business card, associated with the invariably excellent quality and unique beauty of jewelry. By the way, the “patented” Tiffany color has its own fame and popularity outside its native jewelry niche. Designers generously borrow it to create interiors, clothing, accessories, etc.
Photo: Source
Non-trivial solutions
On the approach to success, the managers of Tiffany & Co decided not to follow the usual standards and rules. For example, at that time it was not customary to openly state the final cost of a product; bargaining was always appropriate. Tiffany staged a small revolt in its pricing policy, indicating on the price tags the fixed cost of all jewelry.
The Tiffany company has always tried to avoid banality, be it development strategy or jewelry design. Because Tiffany & Co's range is multifaceted , it is not limited exclusively to women's jewelry. The masters of the jewelry house make women, men, and even children happy. The Tiffany brand produces memorable, status and “expensive” items. In addition to jewelry, the company's product catalog is complemented by silverware, watches, seals, trophies, etc.
Photo: Source
Own standard
The most important decision taken by Tiffany and Young on the way to world fame, according to many, is the introduction and use of a new silver standard .
- The bulk of Tiffany jewelry is made of a special alloy: it contains 92.5% silver complemented by 7.5% copper/zinc. This material, which differs from ordinary silver in its greater “whiteness”, brilliance and strength, is called sterling, or 925 silver.
The “trend setters” for jewelry from Tiffany & Co did not follow government standards for the production of precious metals. The risk paid off: this step became one of the most profitable in their development strategy. By the way, later, with the help of Lewis Tiffany and John Young, sterling silver began to be widely used by other jewelry companies.
Photo: theprairierose.info
Tiffany glasses
In 1978, the company opened another direction - the creation of optics, in the production of which craftsmen adhere to the same high standards as in the manufacture of jewelry. Below are the brand's models that will not leave true fashionistas indifferent.
Sunglasses
Tiffany sunglasses are famous for their laconic shape and discreet cut with precious crystals or other elements. For example, the Tiffany & Co. model. TF3054B clearly demonstrates all the magnificence of the brand, which lies in the details. After all, Tiffany is about exquisite modesty, and not about lush vulgarity.
Tiffany & Co. TF4147 is another example of a passion for minimalism. And the symbiosis of blue gradient lenses with tortoiseshell-colored temples is an invisible play on contrasts that captivates.
Frames
Tiffany () vision glasses cannot be confused with others. Just like in solar accessories, they are dominated by calm decorative elements and discreet colors, and in addition to the brand name, other colors of the palette are used. For example, the Tiffany & Co. model. The TF2117B is crafted from a rich red material with gold accents on the temples, which also feature the brand's logo.
Tiffany & Co. TF2156 is the opposite of the previous model, a cute semi-rimmed accessory with splashes of corporate color on the temples. How can you resist such beauty?
