Baltic amber in the jewelry collection of Fawaz Gruosi

Types of gold

Pure gold as a chemical element is an extremely soft material, does not have a pronounced color and is not at all wear-resistant. Therefore, the jewelry industry uses metal alloys containing gold in various percentages.

It is the percentage of pure material in the final product that is determined by the sample number - an imprint on the jewelry that confirms its authenticity. The number of different additives also determines the color of the alloy. There are 3 main types of gold by shade:

• Yellow (traditional - with the addition of silver and copper)
• White (alloy of gold, silver, palladium and platinum)
• Red (color saturation depends on the amount of copper)

There are also several additional colors, but jewelry made from them is extremely rare and expensive:

• Pale shades of green (an alloy of gold with silver and cadmium)
• Gray and blue gold (alloy with steel)
• Bright shades of green and blue (synthesis with rubidium and indium) - at the development stage, earlier experiments were successfully carried out in South Africa, but mass production was not launched due to economic inexpediency
• Violet (combination of gold and galium)
• Purple (aluminum included)
• Black (adding cobalt and chromium)

The last five types are not an alloy in the full sense of the word, since the procedure for their creation is based on intermetallic compounds.

Modern fashion trends

Charming jewelry designed by modern designers will delight even a jewelry specialist. Italian brands Beauty Brass, Fendi and others are especially popular today.

Long drop earrings are especially popular. Fashionistas who like to shock others can choose large earrings, the length of which reaches the shoulders. If a girl adheres to the principles of moderation, then she will prefer earrings of medium length and elegant design.

Authenticity and samples

The main indicator of the authenticity of the material from which the jewelry is made is the sample, the imprint of which can most often be found on the inside of the product, in an inconspicuous place. There are 3 main classification systems, of which only two are used in the modern world:

• Metric. The numbers show the amount of gold as a percentage. In the USSR and Russia, 6 types of hallmarks existed and still operate: 375, 500, 585, 750, 958, 999 (bank gold)
• Carat. This system is followed by Europe and the USA. Shows the proportion of pure material in the product in carats, with a carat being equal to 1/24 of the mass. The most common markings are 9, 10, 14, 18 and 24 carats.
• Zolotnikovaya (found in antique jewelry, manufactured before 1927). To convert it to metric, you need to divide the original figure by 0.096.

In addition to the sample print, there are several other simple ways to check the product:

• Examine the jewelry with a magnifying glass, check that the recesses (if any) completely match the size of the stones.
• Pay attention to the inside, the better it is processed, the better the product.
• Drop the jewelry - upon contact with the surface, a clear “crystal” sound should be heard.
• When choosing a chain, try winding it around your fingers (if the flexibility of the weave allows it). It should unwind easily and without getting tangled in the links.

Some tips for choosing

Italian jewelry is not cheap, so you should approach the choice of products responsibly. Here are some tips for choosing:

• Pay attention to the material from which the jewelry is made. The best options are silver or gold-plated jewelry steel. Keep in mind that girls belonging to cold color types (winter and summer) are more suited to jewelry made of white metal, but those with autumn or spring color types are more suitable for jewelry made of yellow metal.

• When purchasing jewelry with stones, remember that the stones must perfectly match the style and energy. Simply put, the stone should evoke pleasant emotions. If you want to stroke it and pick it up, you can safely buy the item, it’s definitely “yours.”

• It is worth paying attention to fastenings and fasteners. If this is real Italian jewelry, then the clasps will be of high quality, however, the buyer may have her own preferences for the types of clasps. You should not buy products if you do not like the type of fastening or find it inconvenient.

• Try to buy jewelry so that you can make a set out of them , that is, they should be made in the same style.

French jewelry brands

18. Cartier

Year founded: 1847

French Cartier jewelry is synonymous with luxury and chic. Consider the fact that throughout the twentieth century, their crowns were worn by representatives of royal families throughout Europe! The precious panther on accessories has turned into a real talisman and symbol of success for French craftsmen. The brand's iconic masterpieces are the 1888 women's bracelet watch and Trinity ring. In addition to the classic set of jewelry, Cartier also creates pens and lighters. Cartier is also considered the inventor of clip-on earrings without a clasp.

Rose gold in a triple ring symbolizes love, yellow – fidelity, and white – friendship

17. Boucheron

Year founded: 1858

The company's strength lies in its ability to turn extravagant and bold decisions into beloved classics. Recognizable symbols of Boucheron are jewelry in the form of a snake, a ring with a chameleon, and ivy branches. The brand's signature is manifested in the use of colored precious stones, Oriental motifs, flowers and wild animals, and feathers. The basis of the concept is extravagance, scope and courage in decisions. Boucheron was the first to release watches with an interchangeable strap.

In 2004, another symbol of the brand appeared - the Quatre ring made of pink, white, yellow gold and ceramics, which instantly became iconic. And decorations from the Animaux collection in the form of animals have become mascots for thousands of girls.

Ivy leaves are a favorite motif for inspiration in Boucheron creations

16. Van Cleef & Arpels

Year founded: 1896

The brand's calling card is motifs of flora and fauna, fairy-tale characters. Van Cleef & Arpels were pioneers in many ways. They were the first to introduce a bracelet watch with a hidden dial. Also, the world was once surprised by a zipper necklace, which, once fastened, is worn like a bracelet. And you can’t take your eyes off the shining Van Cleef & Arpels Ballerina and Fairy diamond brooches in the form of dancing ballerinas and fairies! One of the most recognizable and at the same time copied luxury jewelry in the world is the legendary Alhambra necklace with a quatrefoil.

The legendary Alhambra necklace is named after the palace of the Muslim Nasrid dynasty

Baltic amber in the jewelry collection of Fawaz Gruosi

Good day, my dear Gossips and Gossips!

Autumn is coming into its own, and it is during this season that every year I uncontrollably want to wear amber. Alas, in the vastness of our country, many strongly associate amber jewelry with elderly ladies smelling of Red Moscow and wearing amber beads or brooches in the form of spiders, various berries or boats. Well, I, a modern girl, of course wanted fresh ideas and the Internet was my help. Imagine my surprise when I discovered that amber is very popular (especially in the Asian market) and you can find quite unusual products made from this stone. And more recently, the famous designer of Lebanese-Italian origin Fawaz Gruosi used amber to create a new collection. I admit honestly - the result impressed me, so I decided to bring an article about this collection (my translation) with photographs of the maestro’s wonderful products. So, let's go!

The new jewelry collection “Amber” from the unique and charismatic Fawaz Gruosi reveals beautiful amber, bathed in the sun, conveying to us the warmth of sunrise and the mystery of dawn!

Known for his commitment to unconventional materials, Fawaz brings new life and deep emotion to this fascinating pristine material.

“Amber will warm the heart” - under this romantic slogan, his new collection of high jewelry was recently presented. Why amber? It has a wide palette of shades - from white to golden yellow, honey, red, brown and even blue. The origin of the resin from ancient coniferous trees makes it unique, and one of the impressive features are the inclusions, including leaves, bark and insects that are centuries old.

The best amber is concentrated on the Baltic Sea coast. The jeweler learned about all this from a friend from Lithuania. Intrigued, Gruosi found a bunch of antique amber beads in a Milanese antique store and let his imagination run wild.

“Amber is incredibly beautiful. Local amber deposits are located all over the world, but we found the best specimens in Kaliningrad,” Gruosi said at the presentation of the new collection. He chose golden-yellow samples “to imbue high jewelry with the energy of the sun,” and to highlight the special beauty of amber, he decorated bracelets, hoop earrings and rose gold rings with large colorless diamonds, fuchsia and blue or yellow sapphires, black onyx, aquamarines, purple amethysts and green jade.

PS: Dear Salad Bowls, I have quite a lot of photographs of more budget-friendly amber products. Is there a need for a post chat about them or not? Let's vote!

Is it worth making a post about budget amber jewelry from unknown designers?

Is it worth making a post about budget amber jewelry from unknown designers?

Italian jewelry brands

15. BVLGARI

Year founded: 1884

A company called Bulgari was founded by the Greek Sotirios Bulgari, who eventually moved to Italy. In 1977, the Latin letter V appeared instead of U, as a symbol of the brand's roots. BVLGARI is the embodiment of flashy chic and prestige. One of the most recognizable pieces of jewelry is a wide ring with an engraved logo on the rim. A landmark collection was the Bulgari Serpenti Collection, which combines gold and platinum metal flakes.

The distinctive features of BVLGARI are the spirit of the Italian Renaissance, geometric motifs, Roman classicism, avant-garde and the use of multi-colored stones.

The influence of the Italian and Greek jewelry schools is clearly visible in the brand’s jewelry.

14. Gucci

Year founded: 1921

Gucci jewelry is the embodiment of elegance, luxury and at the same time casual philosophy. The first jewelry collection was released in the early 70s, and in the 90s Tom Ford gave the Gucci jewelry line a new life. The company's craftsmen play with precious stones and metals to create stylish accessories. They are expressive and original, and at the same time loved for their restraint and elegance. The iconic collections are minimalistic bamboo, stylish military and complex safari.

The products have a daring spirit, but they also perfectly complement elegant looks.

13. Bucelatti

Year founded: 1919

The brand was founded in Milan, and by the middle of the twentieth century it became known in America. In 2001, the company introduced jewelry watches to the world. Bucelatti was one of the first to present a series of jewelry cases for iPhone and iPad using yellow gold and diamonds. The company also produces silverware. The brand's masterpieces are recognizable due to the characteristic precious lace, the combination of geometry with smooth lines, and the characteristic metal texture reminiscent of expensive linen.

Bucelatti jewelry is recognizable thanks to metals with a special texture, similar to the surface of silk, linen or lace

12. DAMIANI

Year founded: 1924

All jewelry from the Valenza-based brand is created by hand, from the sketches to the polishing process. Therefore, their creations are admired not just by wealthy people, but by members of royal families. Damiani jewelry most often features classic round-cut diamonds. A new technique for cutting diamonds - lunette, which enhances radiance, was also credited. Damiani engagement jewelry has become a successful duet of classics and avant-garde, and Queen is the signature ring of the jewelry house. Prices for the brand’s silver creations start from €400, and the cost of masterpieces from the exclusive Masterpieces collection starts from €10 thousand.

The company received 18 awards at the Diamonds International Awards

American jewelry brands

11. Harry Winston

Year founded: 1932

The brand is a favorite of celebrities for the red carpets of film festivals. American jeweler Harry Winston created a company adored by the world's elite for its sophisticated designs that celebrate luxury. A recognizable feature is marquise-cut stones, round and pear-shaped diamonds, as if collected in a precious bouquet. In 1940, Winston introduced the innovative cluster setting, where diamonds are set at different levels, which enhances their brilliance. Harry Winston watches are also a significant category in the history of the brand. There are exclusive models with rich decor, and everyday options.

Harry Winston was nicknamed the “King of Diamonds” in the jewelry world for his love of exceptional gems.

10. Tiffani & Co

Year founded: 1837

A turquoise-colored box containing the world's most coveted engagement ring makes the hearts of girls around the world flutter with delight. The recognizable piece of jewelry with a diamond set with six prongs appeared in 1886. And after the release of the cult film “Breakfast at Tiffany’s” with Audrey Hepburn, Tiffani & Co gained even greater fame.

The brand's iconic collections: Tiffani T with open accessories, Return to Tiffani with a signature heart pendant and Tiffani Keys in the form of precious keys.

It was Tiffani craftsmen who created jewelry for the film “The Great Gatsby”

Omarkah.ru - all about brands

Damiani is an Italian jewelry house that creates exquisite jewelry and luxury watches.

The brand is part of the Damiani Group , which also owns brands such as Salvini, Alfieri & St. John, Bliss, Calderoni and Rocca .

History of the Damiani jewelry house

The Damiani brand was founded as a family business and almost a century later it still remains so: today the third generation of the Damiani family is at the head of the business. The history of the brand dates back to 1924 in Valenza: then Enrico Grassi, seized by the idea of ​​​​creating jewelry from precious metals and diamonds, founded his own business. Thanks to his high skill and remarkable imagination: products from Grassi stood out from their competitors with their eye-catching design and breathtaking luxury, Enrico very quickly made his way to the Italian elite, who idolized his work and soon became the main jeweler of the nobility of Italy. Actually, Enrico was the one with whom the dynasty of jewelers in his family began; his son, Damiano, also inherited a love for such a delicate and noble craft and followed in his father’s footsteps, taking over the reins of the business in 1953.

Damiano decided to somewhat improve the procedure for creating jewelry: he introduced many technological innovations gleaned from his colleagues, and he himself devoted a lot of time to searching and developing new jewelry techniques. In the 60s, the jeweler decided that the brand should publish its own catalogues, this had a positive effect on the business and after this Damiano added the first advertising campaigns to the brand's arsel, designed to win it more fans. Another undeniable merit of Damiano is his contribution to the process of globalization of the brand: thanks to Damiano’s efforts, the brand was soon talked about not only throughout Italy, but also far beyond its borders.

Another key factor that influenced the rapid growth of the brand’s popularity around the world was the very active and aggressive advertising campaigns launched in the 80s, involving the best masters of photography and many stars and celebrities. Over the following years, the Damiani brand was promoted by such cinema luminaries as Isabella Rossellini, Brad Pitt, Gwyneth Paltrow, Milla Jovovich, Jennifer Aniston, Sharon Stone, Sophia Loren and others.

In 1996, Damiano handed over the management of the family business to his children: Silvia, Guido and Giorgio, together they begin to open brand boutiques around the world one after another. The year 2007 was memorable for the company when it became a public company: its shares could be purchased on the Italian stock exchange. Today, the Damiani brand is probably the most famous Italian jewelry house, and its creations can be found in 82 boutiques around the world and despite the fact that many years have passed since its founding, Damiani is still a favorite of celebrities, politicians and even crowned heads.

The brand has a YouTube channel: https://www.youtube.com/user/DamianiOfficial

Here's the brand's promotional video:

Where to buy Damiani products in Russia, store addresses

Moscow, Louvre, shopping center "Artium", st. Zemlyanoy Val, 33, tel.: (495) 775-23-45 Moscow, Louvre, shopping center "Mega Teply Stan", 21 km of the Moscow Ring Road, tel.: (495) 790-77-27 Moscow, Stoleshnikov lane , 11/1 Moscow, Louvre, shopping center "Vremena Goda", Kutuzovsky prospect, 48, tel. Moscow, Duty Free, Sheremetyevo-F airport, tel.: (495) 737-66-29 Moscow, Duty Free, Sheremetyevo-E airport St. Petersburg, “Cosmos Gold”, st. Bolshaya Konyushennaya, 10, tel. Nizhny Novgorod, Milo Premium Plaza, st. Belinskogo, 63, tel.: (831) 438-28-22 Kazan, Versale, st. Profsoyuznaya, 4, tel.

Official website: https://www.damiani.com/ Russian version of the site: https://www.damiani.com/ru/

Spanish jewelry brands

9. Carrera y Carrera

Year founded: 1885

The company's history began as a family business. Now, Carrera y Carrera accessories are recognized by their large-scale scale, eye-catching shades, pronounced symbolism of flora and fauna, exotic motifs, glorification of the beauty of soft lines and silhouettes, interest in Eastern philosophy and sculptural products. The early Las Manos (“Hands”) and the modern Jardín de Rosas (“Garden of Roses”) are collections that reflect the spirit of the brand. Carrera jewelry resembles mini-sculptures and deserves to be called high art.

The brand's jewelry is filled with expression and rich colors

8. Tous

Year founded: 1920

The Spanish brand began its history with watch repairs, but in 1965 Tous declared itself as a jewelry manufacturer. The brand's corporate symbol, a bear, was born in 1985. It symbolizes pleasant childhood memories. The brand's jewelry is characterized by lightness, smooth lines, and bright gems reminiscent of candy canes.

Even in cocktail rings or statement necklaces there is no pomp or excessive pretentiousness. That’s why you can read youthful enthusiasm and sparkling mood in them. The calling card of Tous is collections for family holidays, couple jewelry, talismans for lovers.

Tous love creating light and cheerful accessories

Swiss jewelry brands

7. Chopard

Year founded: 1860

The company was originally engaged in the production of watches. But during the existence of the brand, the masters have made collections in almost all possible styles: from retro to ultra-modern motifs, from minimalism to shocking animalistic images. This is the main trump card and advantage of Chopard, which is loved for its diversity. Happy Diamonds is one of the most successful recent collections, where precious stones move freely under glass.

The company has tried its hand in all possible styles

6. de Grisogono

Year founded: 1993

The founder of one of the most shocking companies in the jewelry world, Fawaz Gruosi, has a passion for colored stones, and in particular for black diamonds. Interestingly, Gruosi spent his childhood in Florence, where he received his jewelry education. He was a representative for Harry Winston and Bvlgary, and by the age of 40 he decided to create his own company.

You can recognize the jewelry by cocktail motifs in rings with large gems, avant-garde shapes, pomp and futuristic ideas. In de Grisogono, maximalism and luxury are glorified. The accessories include dozens of carats, clusters of precious stones and a lot of color. They are created for women who “are not afraid to take risks, not afraid to wear what no one else is wearing, not afraid to be the first.”

Fawaz Gruosi was one of the first to rely on black diamonds in jewelry

REVIEW OF JEWELRY BRANDS: POMELLATO

If you decide to treat yourself to a new piece of jewelry, be sure to read my reviews of jewelry brands, I will help you make the perfect choice:

Tiffany

Van Cleef & Arpels

Cartier

Bvlgari

—

And today we get to know Pomellato!

In the middle of the last century, when it seemed that the giants had already divided the market among themselves, another Italian jewelry house appeared.

Pomellato relied on identity, declared themselves as prêt-à-porter jewelry and occupied a niche between the exclusive jewelry of leading companies and the mass market.

POMELLATO PHILOSOPHY

Pino Rabolini opened his jewelry workshop in Milan in 1967. There were only 15 jewelers working there, handcrafting jewelry for the new era.

Pinault rightly decided that a woman needs not only luxurious diamonds for special occasions, but also jewelry that can be worn every day.

This is how bright and laconic models appeared that instantly won the hearts of fashionistas.

Minimum metal, maximum stone. Pomellato sought to highlight the natural beauty and color of precious and semi-precious stones. Tourmaline, aquamarine, iolite, quartz, garnet, agate, topaz - all the colors of the rainbow, contained in metal and perfectly balanced.

External simplicity, geometricity and color are the main characteristics of Pomellato. For the mid-twentieth century, this was a new look at jewelry, which very quickly attracted everyone's attention to it. Focusing on a wider audience, the brand has not stopped caring about the quality and uniqueness of its products. All of them are still made by hand.

Simple forms were continued by large chains and bracelets, rings and earrings, which can be worn together or separately, both during the day to work and in the evening to an exhibition.

Pomellato's original design also had an original message: women purchased these jewelry for themselves.

The era of strong women has begun, and the jewelry house made them its muses.

In 1996, the first Pomellato boutique opened in New York. Today the House has stores all over the world. In addition to jewelry, the company has released three fragrances: Amber, Blue and Rose, dedicated to the sparkle of golden amber, blue topaz and, accordingly, amethyst.

In 1995, Pomellato presented a separate jewelry brand, Dodo, which today is an independent brand. The symbol of the brand was the disappeared dodo bird. By doing this, the jewelers not only emphasized the sophistication of the jewelry, but also encouraged people to think about the fate of endangered animals.

In 2001, Pomellato began collaborating with WWF Italy.

A jewelry house that not only works for women, but also fights for their rights. Pomellato brought the idea of ​​women's equality into the company's philosophy.

The brand encourages women to learn, socialize, and advance their careers.

Advertising company Pomellato

In 2015, the Italian brand was headed by a woman for the first time. Sabrina Belli, who has previously worked with many famous brands, still runs Pomellato today.

The brand also invites strong women who serve as inspiration for him as models. The company's official website contains many interviews with artists, environmentalists and even DJs who have changed the world with their work.

Anh Duong, artist. Pomellato for women.

Now the face of the brand is Chiara Ferragni.

Chiara Ferragni for Pomellato

POMELLATO JEWELRY

Pomellato releases new jewelry models every year. But among them there are collections that are worth taking a closer look at, collections that have become, dare I say it, legendary.

Nudo are bestsellers that fully reflect the brand philosophy. Smooth lines, pure colors and endless combinations.

By the way, the rings in this collection are divided into three types according to the size of the stone: Petit, Classic and Maxi.

Sizes, like colors, can and should be combined

M'ama non M'ama - a collection whose name translates as “loves - does not love”, was liked by customers all over the world. Bright round stones on a thin metal snake. Minimum difficulties, maximum options.

Jewelry from the M'ama non M'ama collection

And you've undoubtedly seen these bears on Instagram. Cute pendants from the Orsetto collection have been produced for 30 years, and no one has gotten tired of them yet. The jewelry house itself calls these babies its talismans.

Pendants from the Orsetto collection

Very laconic and modern – the Iconica collection. This is something that will truly never go out of style. Metal at its best.

Jewelry from the Iconica collection

In general, chains and charms in different variations have become new Pomellato classics. Bright and massive ones can also be found in the Tango collection, stylish chains with links of different sizes can be found in the gold collection. There are also massive silver chains for the hand or neck for lovers of white metal.

Jewelry from the Tango collection

Jewelry from the gold collection, Jewelry from the Victoria Collection

Silver jewelry Pomellato

There are also brands and sunglasses in stock. Bright and unusual, just the way I like them, in the Nudo collection. More discreet ones - in the Victoria Collection.

I wish you happy shopping, girls!

Global brands of jewelry from other countries

5. Graff

Year founded: 1960

The London-based brand is best known for cutting unique colored diamonds in custom sizes and unique shades. That's why Graff boutiques around the world offer truly exclusive jewelry. It’s no wonder that Graff is the official supplier of diamonds to the British royal court. Floral, plant motifs and geometric accents are most clearly visible in the collections. The brand's craftsmen have a special love for yellow gemstones and cocktail rings. Graff diamond watches surprise you every time with their fantastic design and value. For example, the Hallucination model is valued at $55 million.

Graff products are filled with luxury and the scope of jewelry thought

4. Mikimoto

Year founded: 1896

Kokichi Mikimoto was the first to patent a method for growing natural pearls in artificial conditions. From that moment on, the history of the legendary company began, skillfully combining the elegance of pearls and the chic of diamonds. Mikimoto works exclusively using 18-karat gold, platinum, diamonds and pearls, and silk thread as the basis for the beads. The assortment includes both classic strings of pearls and unique pieces from the Rare & Exquisite collection, where sometimes gems come to the fore, and pearls only add a special charm to the product.

Mikimoto skillfully combine pearls with diamonds and other gems

The best jewelry brands in their business set fashion, become pioneers and truly surprise with each new collection. The recipe is simple! Thousands of hours of work, years of effort and a relentless thirst for improvement have turned tiny workshops into giants of the jewelry industry. All we have to do is enjoy the masterpieces and learn to distinguish momentary trinkets from creations for centuries that we want to pass on to inheritance.

Jewelry brands from Italy

Italian jewelry brands have a special philosophy. Italy is a trendsetter, which directly applies to jewelry. Luxury, chic, perfection, consistency, passion and fashion – these are the main pillars of famous jewelry brands in this country. Italian jewelers are trendsetters in the jewelry world; they determine the trends and trends of jewelry art, creating unique precious masterpieces.

Italian jewelry brands today are passion, emotion, the embodiment of grace and liveliness, exclusivity and uniqueness. And it’s not surprising, because the history of Italian jewelry goes back to the distant past, to the heyday of the Roman Empire. It was during that era that the secrets of craftsmanship of famous jewelry brands began to emerge. And during the Renaissance, the traditions of creating jewelry from famous brands were finally formed.

Jewelry brands are scattered throughout the country, but most of them are concentrated in the center and north of Italy. Tuscany and Piedmont, Lombardy and Veneta - all these provinces are not just the largest Italian centers of the jewelry community, but also the European Commonwealth as a whole. This is where jewelry brands dictate their fashion to the whole world.

Jewelry from famous Italian brands has always been famous for its unique technology and inimitable design. These products are characterized by warmth and lightness, temperament and passion, grace and magic. It was Italian jewelry brands that were the first to use precious stones to decorate jewelry. Sapphires and emeralds, amber and diamonds - no jeweler had ever taken on the cutting of these minerals before, and only Italian jewelry brands introduced the fashion for inlaying with precious stones.

Following traditions and their own Italian style, elite jewelry brands constantly create new technologies, come up with original designs, and create collections that are stunning in their uniqueness. Famous jewelry brands not only dictate their fashion, they create new trends that soon become the canons of classic jewelry art.

The history of Italian jewelry brands is so rich and varied that one can only be amazed at the stormy emotions and passions that rage in the hearts and minds of the jewelers of this country. Although, without this liveliness and some irascibility inherent in any Italian, such unique and original precious products would probably not have been produced. Jewelry brands in Italy are a passion, an extravaganza, an explosion, an endless stream of positive emotions!

Russian jewelry brands

Adamas

Like many other brands, this company was founded in the early 90s of the twentieth century.

• Holds a patent for a unique gold alloy
• Extensive network of retail stores with branches in Eastern Europe and China
• Winner of the “Product of the Year”, “Best Jewelry” and other awards
• Winner of the title of the most popular brand in Runet

Sokolov

Just like Almaz-Holding, it has a history of more than 25 years. The brand produces jewelry, watches, and children's collections.

• Production
• Stores in Russia and Europe, including Switzerland
• International Quality Standard Certificate
• Eastern European leader in the number of jewelry produced

Kinds

Jewelry is presented on store shelves in a huge assortment, however, all this variety can be roughly divided into three groups:

• Elite Italian jewelry is presented in silver or gold-plated steel. Instead of diamonds and other precious stones, the famous Murano glass, Swarovski crystals, artificial pearls, cubic zirconia, semi-precious transparent minerals (rock crystal, zirconium, topaz) are used.

• Vanguard. These are designer products of original design, for the manufacture of which a variety of, sometimes very unexpected, materials are used.

• Ethno. Jewelry in ethnic style is very popular. Beads, semi-precious and ornamental stones, and mother-of-pearl are used to make it. Ethnic jewelry is especially appreciated by fashionistas who love to dress extravagantly.